I am responsible for the leadership, management, and financial performance of all Silverhawk Aviation Sales and Marketing efforts. In this role my responsibilities include but are not limited to:• Curating the Silverhawk Aviation Brand through all channels• Developing, implementing, and measuring all strategic sales and marketing plans• Leading charter, maintenance, avionics, and line operations sales teams• Developing, documenting, and refining sales processes for all departments• Developing and managing all sales and marketing budgets

I am responsible for providing a clear vision of the HobbyTown brand and empowering my direct reports with an environment that fosters trust, collaboration, creativity, and accountability. Responsibilities include overseeing franchise growth and both national and local marketing strategies and execution. - Curate the HobbyTown brand standards through all channels.- Lead the internal sales & marketing team.- Negotiate contracts with and manage outside strategic partners.- Oversee the development of all traditional and digital marketing collateral.- Analyze results and adjust strategies to insure ROI.- Maintain budgets for all national and local marketing efforts.- Explore opportunities for new channels to drive revenue.

I was responsible for making data actionable. I analyzed nationally compiled transactional data to identify local, regional and national best sellers. These reports drove sales, created efficiency, and improved unit profitability. In addition, I oversaw all web development and marketing initiatives for hobbytown.com.- Managed the addition of all new products and updates in the HobbyTown master product catalog.- Led internal and external teams on all web development efforts.- Maintained budgets for all web development.- Insured all site deliverables happened on time.- Was responsible for the strategic planning and execution of all marketing efforts for hobbytown.com.

I made big data actionable and oversaw the management of the master product catalog.

I led a team of Franchise Business Advisors responsible for opening new retail stores and training new franchise store owners on store operations.

I opened new retail stores and trained new franchise owners on store operations and best practices.