Vice President, Global Sales And Marketing
Vancouver, Bc, Ca
Lead and develop global approach for early stage company which developed High Definition video for surveillance applications• Created and cast the initial global go-to-market plan for the sales organization; the global pre-emptive marketing plans, tools and deployments • Hired and managed global sales (Americas, EMEA, Asia Pacific) and marketing organization • Drove industry record sales growth, from product commercialization to a run rate of $40 million USD annual in two and a half years• Established sales direction to manage the sales decision cycle, enabling company to be profitable and remain, from the 13th month of commercialization• Created an Asia Pacific company, a private label agreement, contracted with over 600 systems integrators in the Americas, and two dozen distributors worldwide, for continuity of revenue• Developed the value proposition, presentations and format for partners and customers through several iterations of change to accompany new product introduction and strategy evolution• Developed a strong global brand with positive recall, and its continuity• Demonstrated industry leadership as the “face of the company” by initiating global press releases and interviews, case studies, and trade presentations; results demonstrated with a reputation of valued and credible content of over 537 articles written covering the company• Initiated the application for and won numerous awards and recognition for the company: Deloitte Technology Fast 50, Red Herring, Frost and Sullivan, Business Week and numerous trade publication product awards• Initiated efforts for the organization to become founding member of National Center for Spectator Sports Safety and Security (NCS4)
