David Velasco Email and Phone Number

-Overview:Leading business development efforts in North America for NortekUSA.

-Overview:Design and implement training programs and processes for customer-facing positions.Interim assistance to Strategic Robotic Systems in Sales Operations, including full CRM implementation.-Tactical:Work with each Operating Company in group to develop training material for global staff.-Results:Identified objective personnel assessment and learning programs for future implementation.

-Overview:Opened and led new product development office in Del Mar, California.-Tactical:Drove full office built-up, from contracting location, to hiring staff, equipment acquisition, and setup.Led engineering staff (mechanical, electronic, firmware/software) through all aspects of new product development, testing, validation, and prototyping.-Results:Completed all core hardware, mechanical, and firmware design for transfer to HQ for product completion.

-Overview:Led commercial product development, including launch of new technology and advanced features to top-selling product lines.-Tactical:Conducted comprehensive market research (including exhaustive literature review), defined product requirements, built business case, developed marketing content, implemented sales playbook, and bridged relationship between technical and commercial teams for each project.Performed extensive lab and field testing of all systems components, wrote technical papers, and presented results at major industry conferences.-Results:Successful launch of the disruptive and low-cost Nortek Eco system (https://eco.nortekgroup.com/), achieving significant sales volumes within first two years, with approximately half going to brand new accounts.Successful implementation of AHRS (Attitude and Heading Reference Sensor) technology to Nortek’s leading Signature Series line, contributing to multi-million USD in add-on revenue.

-Overview:Directed sales and business development throughout APAC and Brazil (1 yr).-Tactical:Performed comprehensive evaluation and realignment of distribution network, including signing up new exclusive representatives.Re-located to Singapore to manage all sales and business development efforts throughout region.Opened and assisted initial setup of subsidiaries in Japan (Tokyo) and Australia (Melbourne), including early staffing requirements.-Results:Achieved 37% overall revenue increase, and 17% CAGR in region.

-Overview:Responsible for all aspects of managing company’s product lines and customer-facing staff.-Tactical:Developed, executed, and achieved annual business plan.Conducted extensive market research; captured and represented Voice of Customer (VOC).Supervised sales and marketing staff, including technical support, inside sales and marketing & communications.-Results:Successfully managed 16 product lines generating a combined $20M USD in annual sales.

-Overview:Established company as the lead supplier of open-channel flow measurement solutions in the country.-Tactical:Developed and implemented growth strategy for country; re-located to Brazil to coordinate initial efforts.Researched, identified, and contracted new exclusive representatives, as well as managed their performance.-Results:Increased territory sales from stagnant $130K to sustained >$1M USD.

-Overview:Responsible for all aspects of managing company’s oceanographic line.-Tactical:Equipped and trained international selling partners to successfully convert accounts and overcome competitive pressures.Promoted products by engaging scientific community through research and presenting technical papers and application notes.Served as Subject Matter Expert (SME) at trade organization meetings and industry standard-defining forums.-Results:Successfully managed a $2.5M USD product line beyond maturity while maintaining modest growth.

-Overview:Offered world-wide, high-level technical and application support for all product lines.-Tactical:Acquired exhaustive knowledge of company’s products.Daily addressed direct customer technical demands via phone, email, and face-to-face.-Results:Conducted dozens of training sessions for internal and external customers, globally.