Sales manager of the international Brand & Demand commercial marketing B2B sales team. Leveraged Frost & Sullivan’s global analyst network to drive sales of B2B strategic marketing solutions encompassing comprehensive voice of customer research, cutting-edge digital content solutions/strategies, dynamic live and virtual events, and account-based marketing (ABM).

Senior B2B sales executive leading an international cross-functional business development team. Drove new business development with focus on providing market research, customer insights, key influencer insights, trend analysis and digital strategy to Fortune 1000 clients in pharma, healthcare, QSR, CPG, retail, telecom, BFSI, technology & strategic partner public relations and marketing agencies. Specialized in social media and traditional media monitoring, measurement, trends, key performance indexes, primary and secondary research, digital experience, and e-commerce advisement. My contributions included:• Prospected, developed, and closed key six-figure deals with Fortune 1000 clients through executed business planning.• Recruited, lead, developed, trained, and mentored the international cross-functional business team.• Drafted and executed successful marketing campaigns across phone, email, and social media marketing. • Enterprise business contract review and negotiation.• Procured, budgeted, represented, networked, and presented at trade shows (Pharma Market Research Conference, TMRE, Fierce Pharma, Quirk’s, PRSA, PCC).• Product development including vendor reviews, procurement, and pricing negotiation.

Charged with developing and executing the company’s go-to-market sales plan for all enterprise-level IT solutions, including IaaS (infrastructure as a service), disaster recovery/business continuity mitigation, cloud DNS, cloud load balancing, WAF protection, BGP over GRE, multi-cloud networking, web application and API protection and network enhancement/protection/availability. My contributions included:• Created a start-up business plan for sales recruiting, training, and development of a multi-directional team of direct and channel sales representatives, account managers and leadership.• Created strategies for developing strategic partnerships, client lists for lead development and numerous tactics for marketing and sales messaging.• Procured, developed, and administrated all facets of Salesforce and Zoominfo, including sales enablement flows, and call/email scripts; managed the company’s social media marketing.

I was recruited to this company to start-up, launch, and sell the company’s official B2B SaaS services. Provided strategic direction in marketing, media monitoring and SaaS services, including media database, media dashboards, broadcast and online data to clients and strategic partners (channel partners, vendors, data wholesalers), media/data/metric/KPI analysis (including quantitative and qualitative reporting), news TV/radio/web/social media/print clipping and reporting, media metrics (Nielsen, SimilarWeb, ComScore, etc.), media contacts database, press release distribution and executive briefing services. My contributions included:• Forecasted, developed, managed, executed, and exceeded annual sales goals targeting Fortune 1000 firms, national and local PR/marketing agencies, law firms, HCP’s, strategic partners, and pharmaceutical/medical companies.• Provided cross-functional team leadership, operations management, and training for the production and client service teams ensuring customer satisfaction through overseeing all sales development, key account management, customer relationship management, project management, campaign development, procurement, and other client services with an emphasis on cutting-edge digital solutions.• Designed and coordinated client-specific sales strategies with a combination of cold calling, social media marketing, trade shows, personalized client pitching, and customer retention.• Represented the company, procuring, designing, and running all trade show booths, content, and presentations.Highlights:➟ Created annual sales growth averaging 115-120% year-over-year with hundreds of recurring clients.➟ Championed several service additions, expanding the company’s offerings to include media analysis, executive briefings, print and KPI metrics.➟ Provided business process improvement to optimize client deliverables and decrease costs.

Award-winning member of the senior management team, growing the organization from mid-stage start-up to over $40M valuation. Top-performing sales leader in the evolution of media monitoring services to integrated media intelligence SaaS. Sales manager fronting a team of account executives and directors of business development, providing KPI measurement, social media monitoring, media analysis, broadcast monitoring, contextual keyword tracking, advertising intelligence, marketing insights, news TV/radio/web/social/print clipping, and related services.My contributions included:• Recruited, managed, and developed a top-producing team of account services executives, and new business development directors with annual sales growth of 10-20%.• Strategic manager of the national digital SaaS product development and testing team, partnering with clients to identify needs and develop solutions that could be rolled out nationwide.Highlights:➟ Achieved year-over-year individual sales growth with 115-120% of each annual quota and over $1 million in sales production; team averaged $3-5 million per year (#1 company ranking).➟ Appointed as head trainer for nationwide and regional salespeople, providing education in SaaS, prospect development, relationship building and sales closing.➟ Individually grew account base from 150 to 850 clients.➟ Two-time recipient of the “Headliners Club Award” in recognition of exceeding $550,000 in sales; also received the “National Sales Leadership Award” for $1 million+ in sales.➟ Successfully negotiated enterprise contracts ranging from $125,000 to $350,000, significantly increasing stature in the national market.➟ Shifted numerous processes to the production team, allowing salespeople to focus on value- driven sales activities and grow regional sales revenues 15%.➟ Reduced sales team turnover 10-15% by instituting peer shadowing, ride-along and other onboarding for longer time periods, along with multi-stage candidate interviews.