- Own and manage the Long Range Plan (5-year strategy) for 3 business units within Baker Hughes (Druck, Panametrics and Reuter Stokes)- Responsible for the gathering, storage and dissemination of market intelligence, analysis and insight relevant to markets, customers and competitors.- Own the Marketing Strategy for generating demand and marketing qualified leads for 3 business units within Baker Hughes. Oversight of core marketing disciplines and tasks within the team including but not limited to Product Marketing (including New Product Commercialisation) Customer Journey Mapping, Account Based and Vertical Marketing, Lead Nurturing and Development, Campaign Architecture, Content Strategy, Web and Social Media, Branding, Events, Trade Publications, Regional Marketing and Performance Marketing.- Leading a global Marketing team

- Pivotal member of Druck leadership team bringing Strategy, portfolio fit, business expertise and a profitability focus to the business, ensuring decisions are based on data and strategic direction.- Lead and build a high performing global team of Product Managers and Marketing Leaders with intensity and purpose and develop team capabilities with a heavy focus on strategy and growth.- Create a strategic medium to long-term vision for the business, capable of driving innovation, assessing profitability of business decisions and developing a comprehensive strategic roadmap.- Track and benchmark global competitors - technology, product portfolio, pricing + identify market and competitive trends to develop successful business strategies.- Significant input into emerging growth areas (4IR, Digital, Smart Factory, Additive, Carbon strategy) to align with business strategy.- Enable connected Voice Of Customer and achieve direct customer feedback and providing CTQs (Critical to Quality) for projects with extensive voice of the customer, understanding multi industry customer needs, trends, innovations and macroeconomics to develop robust plans to enable growth and make well-informed investment decisions to ensure customer facing technology programs are closely aligned with strategy.- Devise strategies for growth including non-traditional approaches. Overview of both inorganic and organic, and primary owner for M&A and JV activity.- Closely align with market and growth segments, deeper analysis on technology and operations investments, budget allocations and Druck strategic initiative projects.- Business model development, capital allocation framework and ROI investment with a pivotal role in determination on go/no go of programs to enable profitable growth and best use of resources.- Detailed profitability assessments and data driven decision making to assess business priority changes on the portfolio.Key metrics: Margin growth, market share, portfolio vitality

- Leading & driving awareness, demand and revenue for new and existing products & services, working closely with sales, commercial operations, product leadership and channel partners - Developing and executing global NPI (New Product Introduction) launches & on-going go-to-market plans for specific product lines including value proposition development, positioning, messaging, and commercial activation (partnering with the product management, sales, and communications functional teams) - Partnering with product management and other functions to provide strategic direction for the growth of specific product lines within the business - Providing market intelligence, competitive intelligence, customer intelligence & data analytics, and value proposition development to support marketing, product management, & technology functions and key investment decisions - Partnering with Product and General Managers & Regional Sales Leaders to develop strategy planning, NPI (New Product Introduction) roadmap, and risk mitigation plans- Working with Product Management to guide the creation of new products, services, and commercial models for target markets, verticals, applications, and customers - Identifying, understanding and validation of customer value and prioritize customer value drivers through market research, analysis, and extensive voice of the customer - Development of value propositions based on customer needs / challenges and market opportunities and understanding entitlement per industry segment and application - Providing market intelligence and crucial inputs to the product leadership for product development and platform strategies

Development and implementation of a service product strategy in support of the global small gas turbine fleet and global customer base that maximises order potential and gross margin for each service product. Full commercialisation ownership of specified products including price lists, rules of sale, tender documentation, market pricing, development of negotiation tables, product definitions, sales training material (for local and global personnel). Creating Market Communications collateral. Commercial Service product sponsor for R&D projects and responsible for the commercial stages of product improvement/development processes. Responsible for bringing products to market and global commercialisation launches. Ownership of the product life cycle for specific products. Development of value proposition and analysis tools to further develop specified products. Supporting tendering and order book activity. Benchmarking against competitors and implementing recommendations to products. Ensuring products are priced and positioned correctly in the marketplace.

Creation and delivery of a market sector strategy. Conception and execution of value propositions that encompass all elements of the Marketing Mix at individual customer level. Taking new and existing products and services to market and selling to customers all over the world. Owning new product developments from idea conception to commercialisation and withdrawal from the market. Development of Market Communications collateral for a wide range of audiences. Creation of customer-tailored pricing and channel strategies.

Assisting in the development of a strategy for a new market sector for the company. Creation of a detailed account plan for a Top 10 customer. Establishment of an implementation checklist for the initial running of a new team operating in a matrix organisation for the first time.

Synthesising and analysing financial, customer and market intelligence data at macro and micro level to assist the Marketing and Commercial Managers in the development of market facing strategies.

Providing assessments to the Head of Player Recruitment of potential player signings for the first team. Providing team assessments on upcoming opponents for Birmingham City during two seasons in the Premier League.

Undergraduate year in industry (3rd year) as part of four year Business Studies Bachelor's Degree. Analysing and synthesising sales and financial data. Using SQL and Visual Basic with Excel to create reports for Sales Managers on volume, revenue and margin achievement versus targets.