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Dave Wilkinson Email & Phone Number
1 work email found
@mosaic.com
2 phones found area 972
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Principal
Location
Toronto, Ontario, Canada
Who is Dave Wilkinson? Overview
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Quick answer
Dave Wilkinson is listed as Principal at CIBIS - Consumer Influence, Business Impact Solutions, based in Toronto, Ontario, Canada. AeroLeads shows a work email signal at mosaic.com, phone signal with area code 972, and a matched LinkedIn profile for Dave Wilkinson.
Dave Wilkinson previously worked as VP Data Science & Analytics at Mutesix and Principal at Cibis Inc. Dave Wilkinson holds Master Of Arts - Ma, Economics from Wilfrid Laurier University.
Company email context
Email format at CIBIS - Consumer Influence, Business Impact Solutions
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{first}.{last}@mosaic.com
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Profile bio
About Dave Wilkinson
I help my clients address two fundamental, ever present questions:Is my marketing working?If I change my target audience, product positioning, communication and channel strategies will I improve my business results?In the first 15 years of my career, I built teams of analytics consultants to help banks, telco, insurance, retail, pharma and high tech companies analyze their transaction data to predict customer behaviour and invest marketing dollars behind customers with the greatest potential or revenue at risk. In my second 10 years, I used my measurement first approach to design marketing programs for agency clients that efficiently influence consumers, systematically move them toward conversion and measurably impact their businesses. Clearly defining and articulating client business objectives and estimating contribution by tactic before execution, builds clear expectations for program performance and allows for post execution performance measurement to optimize future investments.My approach to performance marketing is straight forward: Establish business objectives, identify your target audience, determine the marketing problem for that audience and identify where that audience is consuming media. With those inputs, design media, communication and measurement plans to connect with the audience, influence them toward conversion to deliver on the business objectives and measure both tactical and program performance to optimize future investments.KEY SKILLS: • Designing data driven, performance marketing programs that deliver greater business impact. • Developing teams of measurement and marketing consultants that always provide clear recommendations and understand how to design and execute programs that deliver on business objectives. • Providing analytical consulting and account management to top tier Business to Consumer and Business to Business organizations spanning diverse industries including CPG, Retail, Pharmaceuticals, Software & Technology, Insurance, Telecommunications, Energy, and Financial Services.• Identifying, articulating and prioritizing business challenges and objectives. • Clearly communicating, in simple terms, the implications of analytical results, the value of opportunities and how solutions can be applied in execution. • Defining and managing the execution of advanced analytical approaches including: predictive analytics, customer segmentation, test and control, and the tracking and measurement of key performance indicators and marketing ROI.
Listed skills include Analytics, Segmentation, Crm, Business Intelligence, and 19 others.
Current workplace
Dave Wilkinson's current company
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Cibis - Consumer Influence, Business Impact Solutions
AeroLeads page
10 roles
Dave Wilkinson work experience
A career timeline built from the work history available for this profile.
Vp Data Science & Analytics
Current
Mar 2024 - Present
Principal
Current
Cibis Inc
Feb 2024 - Present
Vice President, Planning, Measurement And Analytics, North America
Responsible for: Existing client and new business development across planning, measurement and digital services (influencer, social, website, CRM).Delivering client and financial growth by designing full funnel marketing programs that efficiently influence consumer behaviour across touch points, systematically move consumers toward conversion and.
Sep 2019 - Oct 2023
Senior Director, Digital Services | Measurement And Analytics, North America
Responsible for: Delivering measurement and analytics support to Experiential, Content, Digital and Shopper marketing teams in Toronto, Chicago, LA, Seattle and Dallas.Designing programs that profitably generate greater revenue by systematically moving consumers across marketing touch points from awareness to education/consideration to conversion. Shifting.
May 2017 - Sep 2019
Director, Digital Services | Measurement And Analytics, North America
Responsible for: Delivering measurement and analytics support to Experiential, Content, Digital and Shopper marketing teams in Toronto, New York, Chicago.Shifting the organization from being event focused to developing integrated marketing programs that are grounded in Client Business Objectives. Establishing measurement first, Marketing Program Objectives.
Mar 2015 - May 2017
Director Insight And Analytics
- Deliver measurement and analytics support to two separate businesses within Kenna: The Mississauga office managed a massive, data driven CRM and rebate program for BASF Canada that directly influenced relationships.
- Evolve the services of the analytics group from basic reporting to strategic analytics by delivering insights and recommendations that align with and address client business and growth objectives.
- Drive deeper client business and customer understanding by managing and integrating the delivery of customer analysis, primary research and online digital analytics.
- Participate as a core member of the strategic planning team (Strategy, UX, Research and Analytics, Media) with the mandate to work with other subject matter experts and ensure that proposed solutions maximize impact.
- Increase analytical team effectiveness & profitability through: staff training & mentoring, workflow management & forecasting and project management & delivery oversight.
- Strengthen and grow client relationships by delivering consultative support and new opportunity identification to both clients and client services.
Aug 2013 - Mar 2015
Business Solutions Lead (Partner)
Cvm Marketing, Inc.
- Relationship and Account Management
- Business development including lead and opportunity identification.
- Proposal writing, presentation and closing.
- Existing client development. Growing engagements with established contacts and identifying and pursing new opportunities throughout client organizations.Establishing Marketing Strategies and Priorities
- Working with clients to elicit and articulate marketing priorities from acquisition, to cross-sell, up-sell, retention, customer growth or cost containment from corporate mandates or by leveraging corporate data.
- Working with clients to identify and access key corporate data assets.
Sep 2007 - Jun 2013
Director, Analytics
Transcontinental Database Marketing
- Managed a group of 15 internal and external analytical staff to ensure that client projects were focused on business objectives, remained on schedule and provided effective, actionable, and measurable marketing.
- Implemented process improvements and managed the organizational structure within the analytical group to ensure greater project efficiency, increased client engagement, and delivery of results that surprised and.
- Communicated the concepts and application of database management, predictive modelling, customer segmentation, and customer potential to all external clients and developed proposals that addressed client requirements.
- Managed sales and grew Core Client relationships. Leveraged relationships to understand client business objectives and extend engagements. Identified and proactively recommended analytical solutions to address client.
- Responsible for helping clients plan, develop, implement and measure analytical strategies that improved marketing efficiency and drove bottom line results.
Feb 1997 - Jul 2007
Director, Analytics
Tener Solutions Group
Tener Solutions Group was purchased by Transcontinental.
Feb 1997 - Jul 2007
2 education records
Dave Wilkinson education
Master Of Arts - Ma, Economics
Wilfrid Laurier University
Ba, Economics
Western University
FAQ
Frequently asked questions about Dave Wilkinson
Quick answers generated from the profile data available on this page.
What company does Dave Wilkinson work for?
Dave Wilkinson works for CIBIS - Consumer Influence, Business Impact Solutions.
What is Dave Wilkinson's role at CIBIS - Consumer Influence, Business Impact Solutions?
Dave Wilkinson is listed as Principal at CIBIS - Consumer Influence, Business Impact Solutions.
What is Dave Wilkinson's email address?
AeroLeads has found 1 work email signal at @mosaic.com for Dave Wilkinson at CIBIS - Consumer Influence, Business Impact Solutions.
What is Dave Wilkinson's phone number?
AeroLeads has found 2 phone signal(s) with area code 972 for Dave Wilkinson at CIBIS - Consumer Influence, Business Impact Solutions.
Where is Dave Wilkinson based?
Dave Wilkinson is based in Toronto, Ontario, Canada while working with CIBIS - Consumer Influence, Business Impact Solutions.
What companies has Dave Wilkinson worked for?
Dave Wilkinson has worked for Cibis - Consumer Influence, Business Impact Solutions, Mutesix, Cibis Inc, Mosaic North America, and Kenna:.
How can I contact Dave Wilkinson?
You can use AeroLeads to view verified contact signals for Dave Wilkinson at CIBIS - Consumer Influence, Business Impact Solutions, including work email, phone, and LinkedIn data when available.
What schools did Dave Wilkinson attend?
Dave Wilkinson holds Master Of Arts - Ma, Economics from Wilfrid Laurier University.
What skills is Dave Wilkinson known for?
Dave Wilkinson is listed with skills including Analytics, Segmentation, Crm, Business Intelligence, Predictive Modeling, Strategy, Marketing Strategy, and Customer Insight.
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