SocialWhirled is an award-winning, cloud-based platform that allows for easy creation and management of marketing and advertising campaigns across the social-mobile-digital landscape. Brands from a wide range of industries utilize the SocialWhirled platform to engage consumers, extend reach, capture interest and attribute data, continually target leads, measure marketing's impact and increase ROI – all from one product suite.

Integrated Marketing Professional with a consistent record of aligning B2B marketing and sales functions to improve effectiveness and grow the business. A strategic-oriented professional who brings a process driven approach and excellent analytical skills to integrated, interactive, multi-media marketing campaigns. Expertise in both traditional and digital channels. Branding, Digital Channels, CRM, Content Management, SEO, SEM, Business Analytics

Responsible for the strategy and execution of the email communication channel for the software division. Scope included content strategy planning, market segmentation, online lead generation programs, tracking and data analytics. Liaised with product management teams including sales, operations, training and support to develop solution launch continuity and clarity of message online.• Managed marketing automation plan to increase Marketing Qualified Leads. Distribution of over one million emails, resulting in a MQL rate of 16% - exceeding industry benchmarks for B2B software companies. • Increased email communication productivity by more than 30% based on process discipline and reuse of brand aligned templates across all vertical markets.• During the calendar year, increased email campaigns from one to thirteen across multiple segments.

Acted as account manager for a $1B line of business, responsible for marketing strategy and execution. Primary liaison between client, production team and senior management; responsible for integrating all aspects of the marketing mix, including branding, social media, lead generation and management, CRM, and data analytics.• Introduced analytics for marketing optimization, including market mix and predictive modeling; customization included determining service levels, technology needs, and monitoring strategy effectiveness.• Managed outsourcing and working with agency partners. Increased productivity by more than 20% and realized marketing cost savings of estimated $250K by right-sourcing the creative development.

Managed online and traditional print demand generation programs from content strategy planning, SEM, SEO implementation and measurement.• Maintained a high response rate (over 20%) to a targeted demographic across vertical markets such as Insurance, Healthcare, Finance and Telecommunications, resulting in new business opportunities estimated at $5MM• Drove implementation and execution of strategic marketing programs including solution launches and vertical market support as well as the consolidation of multiple web properties to manage consistent web content strategy.

Project lead for business communications and market strategy development for clients such as IBM and Pitney Bowes. Managed campaigns targeting mid-level management to C-Suite executives utilizing multi-media applications such as video, animation and interactive programs. • Successfully managed projects to budget, resulting in repeat business for top tier clients. Increased high-value projects such as strategic planning and execution.

Managed a team of internet development, programmers and creative designers that supported industry based web portals.• Responsibilities included: production efficiency, template creation and support, UI design and execution and staff development.

Relocated and promoted to manage a 25 person internet development staff, including strategy, creative, and programming; responsible for coordinating all aspects of client’s marketing strategy related to multimedia; everything from Web sites to CD-ROMS to video presentations. • Managed division’s focus to expand corporate web exposure from one manufacturing portal site to over thirty web sites across six vertical markets, enabling the Electronic Media Group to become a revenue generator as opposed to solely a cost center.• Managed SLA’s with LOB clients – realizing a $1.5MM cost savings across the enterprise.• Impacted Cahners Electronic Media’s profitability by increasing internet sales from less than $1MM in 1998 to over $5MM through 2000.• Managed internal ad server capabilities and surpassed revenue targets for online advertising on thirty websites – realizing a 15% growth for online advertising across web properties.• Utilized quantitative tools to analyze both client and prospect’s product placement effectiveness and forecast how Cahners could maximize their impact while working within their budgetary constraints.

Supervised the processing of over 5,000 domestic and international advertiser accounts annually, representing six million dollars in revenue.• Increased database universe from 100,000 to over 800,000 listings, making the directory the largest resource for business-to-business marketing; this expansion attracted new clients and advertisers which translated into higher profitability for the division. • Expanded scope of database from servicing only Industrial companies to include Healthcare, Food Services, and Medical Devices sectors.