Senior Integrated Conceptual Writer / Head of Copy / CD / ECDEmail: davewordz@gmail.com www.davewoodz.londonExpertise:Fully Integrated campaigns – Core Idea first / All platforms second / Global experience / Brand / Head of Copy Craftsman / Digital / Social / CRM & eCRM / Long-form copy / Website copy / Automotive / Product innovation / Published author / Team playerMany creatives say they've worked across every discipline. I actually have. Above, Through and Below the line – both in global networks and bijou hot-shops. All successfully. The increasing number of channels makes it more important than ever that a ‘wide idea’ sits at their centre. I know how to make all channels work together, and my strong, in-built team ethic means I know how to make the different departments work together as well. In effect, I view the whole agency as one fluid creative department. I’ve also won Agency-of-the-year awards, creative and copy awards across multiple disciplines, and been named on lists of top 10 creative directors. As Head of Copy at Keko London I worked across the global Bentley Motors brand, working closely with an excellent team of craftsmen and forward thinkers. We created and launched the ‘Be Extraordinary’ campaign for Bentley (which won Gold at the Internationalist’s Awards for Innovative Digital Solutions). This overarching idea led to a diverse suite of work born from the core idea, including several new car launches and the production of brand and product films as well as print, digital, event and long copy communications.Recent freelance projects include creating the new 'shirtUPmanship' sales campaign for Charles Tyrwhitt shirts, writing a transformative health website for The Murthy Clinic, creating the global film and video content for Oman Air, rewriting global packaging for Bahlsen products, penning an 80,000-word SEO website for Just Eat and I'm currently writing a TED Talk for a famous mountaineer...