Ux Conversion Rate Optimization Specialist
Norfolk, Va, Us
Conceptualized, designed, and implemented full-funnel A/B tests on an Angular application with 6+ million monthly visitors. Conducted post-test data analysis utilizing statistical models and communicated UX optimization opportunities to key stakeholders. Led UX studies, including heat-mapping, eye-tracking, funnel analysis, surveys, and user testing.Wrote custom JavaScript, HTML, and CSS for live changes on the website. Won 1st Place at the 2017 Dominion Enterprises HackathonProject: Data-Driven Personalization - Machine Learning UX-Personalization engine utilizing the US Census Bureau API, Google Cloud Platform, and TensorFlow.