Handling various growth marketing and paid media projects as a freelancer.

- Owned and optimized Contentfly's paid marketing strategy: Helped drive the performance marketing strategy for both direct business and agency partnerships as well as writer/talent acquisition.- Managed end-to-end campaign execution: Worked within Facebook, Google, Linkedin and many other channels to build and manage performance campaigns.- Obsessed about ROI: Found new, unconventional ways to unlock ROI and scale across every channel.- Monitored performance and shared learnings: Held deep understanding and quickly reacted to changes in CPA, CAC payback, ROI, and other metrics. Shared key learnings around messaging, etc. with other teams.

- Managed paid media account operations and strategy for 5+ B2B and/or B2C clients with total budgets of $2-3 million annually, driving data-driven, quantifiable results and building high conversion funnels.- Managed a small team of paid media specialists.- Managed client-facing communications and internal communications.- Responsible for constant tracking of reporting and analytics.- Built and shared reports that cover the central metrics for every paid media campaign owned.- Monitored and enhanced customer/user acquisition and activation performance.- Owned the whole process of building and distributing ad creatives, ad copies, conversion tracking setup, and development of tactical landing pages.

- Managed Facebook Ads budgets of $1 million+ annually.- Developed strategies and execution of PPC for the assigned accounts to increase qualified traffic and leads for revenue growth using tools like Google DV360, Search Ads, Adobe Cloud, Facebook Business Manager, Twitter Ads, Taboola Display Ads, and similar demand-side platforms;- Reported campaign results and key learnings to management based on selected KPI (PPC traffic, engagement metrics like CPA, bounce rate and conversions such as purchases) to ensure conversion optimization using tools like Google Analytics, AHREF, etc;- Developed and coordinated social media content plan using Hootsuite;- Analyzed performance of all PPC initiatives and provided reports to management to identify trends and opportunities using Data Studio, Sysomos and similar Data Management Platforms;- Trained internal teams in day to day community management and social listening;- Monitored various performance platforms daily and ensured ongoing optimization.

- Managed and maintained all online assets and marketing automation tools;- Researched industries, markets, demographics, trends, sales results and other data;- Analyzed competitor offerings, including specifications, market share, pricing and promotions;- Created detailed reports with research findings and analysis to derive marketing strategies;- Planned specific marketing approaches, GTM and spending budgets to achieve desired sales goals;- Implemented focused branding, positioning and used marketing tools for each product or service;- Collaborated and coordinated with media companies for pricing, promotions, PR, paid advertising, collaterals development and campaign delivery activities;- Collaborated with Marketing and IT teams to design the brand architecture, GTM and customer engagement services;- Produced effective promotional materials and prospected advertising opportunities.

- Developed, defined and executed overall marketing strategy for the venture;- Drove theme-based activities and promotions on Facebook, LinkedIn, Twitter, Google, Bing and web directories by executing the marketing calendar strategy;- Drove all Business (B2B) and Individual (B2C) customer acquisition initiatives by collaborating with cross-functional stakeholders;- Generated sales through offline/online initiatives and managed Public Relations by coordinating with internal and external stakeholders; - Conceptualized and lead the development of ATL & BTL collateral like infographics, adverts, videos;- Analyzed consumer behaviour/segments and targeted consumers effectively;- Identified unserved opportunities and created new business lines through lead generation practices.

- Developed collateral distribution and event marketing strategy for Travel Trade and consumer segment for 28 cruise lines;- Collaborated and coordinated with media companies for pricing, promotions, PR, paid advertising, collateral development and campaign delivery activities;- Planned and executed marketing promotions on social networks, deal sites and allied stores;- Identified and implemented suitable partnerships, joint promotions with banks, and airlines to generate sales and increase new customer base;- Coordinated and executed promotional events like FAM trips and ship inspections for the travel trade;- Monitored market competition and developed an action plan as required;- Identified trending alternative marketing platforms for brand promotion.

- Managed assigned sales volumes and revenue and developed channel sales for assigned product lines by regularly communicating and servicing the key accounts;- Collaborated with OEMs, corporates and LFRs to expand business opportunities;- Served as a single point of contact for all client escalations;- Collaborated with Marketing and IT teams to design the brand architecture, GTM and customer engagement services;- Explored and analyzed business prospects in alternative market segments;- Expanded wallet share for specific products in select markets and managed inventory levels;- Managed and monitored project deliverables by adhering to deadlines and streamlining processes.