David A. Wright Email & Phone Number

Chicago, Illinois, US

Oversee all commercial revenue and outward facing business units including marketing, corporate partnerships, media / content, consumer products, events, and analytics & digital products.Charged with driving overall sport / property relevancy, fan engagement and revenue for the National Governing Body. Since joining USSF in 2020, the Federation has made.

New York, NY, US

• Led all Marketing and Commercial business units including Marketing & Business Strategy, Business Development, Partnership Marketing, Brand Development, Media, and Communications focused on maximizing enterprise-wide.
• Oversaw MiLB Enterprises LLC, the commercial arm of MiLB, comprised of 160 club shareholders.
• Managed a seven-member Enterprise Board comprised of six owners and the MiLB Chief Financial Officer.
• Delivered exponential commercial partner growth, representing a 290% increase in revenue since 2016 and more than $82M in contracted revenue. Additionally, increased net shareholder returns from <40% to over 64% of.
• Led thoughtful campaigns, emphasized fan-focused technologies, and positioned MiLB as the only major sports property to increase attendance in 2019, with +2.6% YoY growth and over 41.5 million attendees.
• Developed and maintained partnerships with leading brands that include Allegiant Air, Applegate, ECHO, FIS Global, Guardian Protection, Nationwide, Peerless-AV, Stouffer’s, Stryker, Uncle Ray’s, Satisfi Labs, and.

New York City, US

• Responsible for leading Global Sponsorship strategy, managing day-to-day operations, and serving as a member of the senior executive team, to maximize enterprise commercial revenue for MLS / SUM properties and media.
• Managed staff of 20, tasked with commercial sales, business development, and strategic partnership growth and retention. Conducted ongoing staff development, evolved roles and reporting structures, and proactively.
• Achieved consistent YoY commercial revenue growth, averaging 18% annually since 2011, with total 2015 revenue topping $120M between property rights and media. Maintained strategic partner renewal rates that exceeded.
• Maximized commercial revenue across five SUM properties including MLS, U.S. Soccer Federation (USSF), and the Mexican National Team (FMF). Secured and managed over $30M in annual strategic media spends across NBC.
• Negotiated and closed hundreds of partnerships with brands and representing agencies, delivering successful partner upsells to multi-year agreements with global brands, many exceeding eight figures annually. Secured.
• Served on the executive management team responsible for MLS 2.0. The evolved commercial model led to an 89% increase in enterprise-wide revenue, and delivered significant marketing value for Clubs via strategic.

New York City, US

• Responsible for oversight of partnership marketing and business development. Developed the overall business strategy, completed a reorganization of the department, and hired key senior personnel. Served in the role for.
• Managed three direct reports, 15 staff members, and an expense budget of $8M, to lead 2011 global sponsorship revenue of approximately $60M.

New York City, US

• Responsible for driving growth and retention across existing commercial partnerships and collaborating with senior marketing executives to drive commercial value for partners. Leveraged partner communication channels.
• Oversaw day-to-day partnership management across 40 commercial partners, three broadcast partners, and eight SUM properties, encompassing $50M of existing business and an annual budget responsibility of $7M. Led the.
• Facing one of the worst economic downturns in a generation and 40% of business up for renewal in 2010, achieved 100% partner retention with a 22% increase in existing partner revenue. Led the implementation of MLS 2.0.
• Secured over $24M of incremental SUM partner business via MLS stadium B2B projects with Panasonic, Glidden Paints, and Makita Tools. Increased overall SUM partner activation by 140% in this role, which included.
• Created a nine step “Growth & Retention Model” to successfully lead the partner renewal process to achieve measurable partner-specific value, solid top-to-bottom relationships, and YoY retention rates exceeding 90%.
• Developed and managed a commercial program for the World Football Challenge featuring Manchester United, Chelsea, FC Barcelona, Real Madrid, AC Milan, Club Deportivo Guadalajara, and others. Oversaw pro-forma creation.

New York City, US

• Responsible for leading partnership growth and retention across the commercial business and managing the Fan Development group for MLS marketing programs. Led an eight-person department with full responsibility for.
• Managed a team dedicated to connecting MLS to a growing and diverse soccer community through a portfolio of grassroots initiatives and partnerships. Engaged with the burgeoning Hispanic community to drive League and.
• Identified and maximized cross-promotional opportunities among existing partners and leveraged partner communication channels to drive targeted MLS / SUM messaging. Managed a full range of media relationships with top.
• Secured leading mass retailers and targeted media outlets for the FIFA World Cup and Major League Soccer tune-in promotion, which achieved over 190 million collective monthly viewers.
• Created Sueño MLS (sponsored by The Home Depot) which was a nationally televised tryout on Univision’s República Deportiva that generated over $4.2M in media.
• Launched SuperLiga 2007 with eight global partners, this MLS vs. Mexican competition achieved record attendance and TV viewership on Univision, across a multi-national market.

New York City, US

New York City, US

Master Of Science, Sports Management

Bachelor Of Science, Kinesiology