Dave Bailey Email & Phone Number

Atlanta, GA, US

• Providing Go-to-Market and Marketing advisement and implementation for multiple clients in various capacities:
• Fractional Chief Marketing Officer: develop and implement a marketing plan for a $50 million company providing a services automation platform and an e-commerce solution; increased digital marketing customer engagements.
• Strategic Marketing Consultant: develop new Marketing model for a business intelligence firm in the energy sector; focus on generating more pipeline by increasing leads from digital channels, creating thought.
• Head of Marketing: deliver all strategic and tactical Marketing support for a not-for-profit organization that provides services to those seeking employment; increased the number of participating clients by 125%

Indianapolis, Indiana, US

• Short-term assignment building the Marketing function for a Series A company providing a customer journey SaaS solution
• Developed go-to-market strategy, launched streamlined core messaging and implemented performance metrics-driven Marketing management processes

Chicago, IL, US

• Lead marketing for a Series B company offering a SaaS business intelligence platform that helps organizations with data analysis and strategic growth planning
• Completely rebuilt Marketing team and processes to instill a strong focus on performance metrics, program ROI and enabling Sales to win deals
• Implemented demand generation strategies and tactics that resulted in achieving 108% of MQL goal, a 17% increase in meetings booked and a 43% increase in sales
• Optimized online advertising and paid social media programs to focus on internally-created thought leadership content which led to a 61% increase in MQLs
• Worked closely with Product, Sales and Customer Experience teams to restructure new product launch processes to better align with customer needs and improve upsell conversion rates

London, United Kingdom, GB

• Led a team of 10 responsible for all areas of marketing and pricing in North and South America for a $100 million provider of cloud communications SaaS and managed services
• Led the company’s Global Demand Generation Center of Excellence that developed, tested and optimized new ABM and campaign strategies that increased sales pipeline by 46% and new sales by 60%
• Created “Smart Sales Rep” training and management program to improve Sales team performance; increased opportunity to win conversion rate by 7 percentage points and sales from MQL by 45%
• Launched a predictive analytics Sales intelligence tool to all Sales teams; achieved positive ROI within a year
• Led product marketing efforts that won global Microsoft Intelligent Communications Partner of the Year Award and Frost and Sullivan New Product Innovation Award
• Launched promotional, thought leadership and pricing programs to achieve 15% increase in sales though the agent channel

1 Angel Lane, London, GB

• Led team of 11 in the planning and execution of demand generation programs for a $90 million business unit selling SaaS platforms, managed services, business intelligence products and events
• Developed global go-to-market strategy for startup business unit, a SaaS e-commerce platform; exceeded sales goal by 32%
• Ran email, social media and digital advertising campaigns spanning 5 continents and 9 languages; achieved 120% of business plan and record profits
• Utilized opinion influencer and content marketing programs in China to support company’s largest-ever new market launch; achieved profitability in less than 2 years
• Reengineered the customer segmentation, targeting and marcom model for a business intelligence product; customer acquisition programs contributed to revenue growth of 118%
• Implemented channel marketing partnerships with tech leaders including Google, Facebook, Microsoft and Samsung; achieved 114% of business plan

Atlanta, Georgia, US

Led team responsible for B2B and B2C marketing initiatives to promote internet service and security software; optimized the ROI of a $21 million marketing budget to exceed sales goals by 24%

Atlanta, GA, US

Developed strategic & tactical marketing plans for express delivery services generating $9.2 billion in annual revenue; campaign to promote shipping automation software led to an additional 106,000 packages per day

Norwalk, CT, US

Collaborated with senior Home Depot management to design and roll out credit decisioning software to 730 retail locations; contributed to a 40% increase in same-store sales

Bachelor, Political Science

Masters, International Affairs

Mba, Marketing

High School Diploma