GSC Technologies Inc is a Consumer Packaged Goods company with two divisions: one, home storage; and two, furniture. My role as President & Chief Executive Officer and a Board Member is to work with the Board of Directors to maximize Shareholder Value while delivering great product solutions to our Retail Partners across the globe. At GSC Technologies Inc we have seen great business results by focusing on our core four strategies: first, Great People and Place to Work; second, Grow Revenue through core items and developing new products that delight consumers; third, innovation in materials, machines, product and process to contain costs and leap frog the competition; and lastly, to drive business excellence in everything we do to make us better decision makers.

Outflank exists to help companies that are based outside Quebec to commercialize their goods or services with the optimum investment of time and treasure. Conversely, Outflank helps Quebec based companies expand out with similar efficiency.As well, Outflank can provide support with CEO transitions or permanent roles and/or supports Board Directors roles for companies looking to boost their CPG strengths

I held full responsibility for P&L margins for a business competing in the Durable Goods Category, which is projected to exceed $150M CAD in 2020. I oversaw 508 associates, four manufacturing facilities, three logistics centres, and three Centres of Excellence. I also launched three major category entries, redesigning business processes to support increased business. Additionally, I designed and established a Sales Operations Department to collaborate with Marketing Department and drive data-informed decisions. I introduced Mfg 4.0 into three-year operational plan to boost GM and developed strategic plan to align objectives, goals, strategies, and KPIs across all departments and in compliance with ISO 90001 governance. My greatest achievements include:• Driving +8% CAGR revenue growth in 18 months, following 0% growth through 15-year CAGR. • Increasing EBIT from 7% to 11.5% within 18 months. • Supervising the merger of Broan-Nutone and Venmar, saving $5.9M in COGS costs. • Cutting SGA by $2.7M CAD in one year. • Initiating new channels of business valued at +5M. • Developing and launching digital and direct-to-consumer on-line commerce component, building e-commerce revenue from 2% to 20%. • Negotiating contracts worth $100M with Home Depot, Lowes, Rona Canada, Spancan Buying Group, and AD Electrical and Plumbing Groups. • Serving the company that was awarded “Company of the Year” by the CCID in 2019.• Earning position as a finalist for “Business Personality of the Year” by the CCID in 2017.

I supervised department heads for key accounts, field sales, trade marketing finance, sales intelligence, legal counsel, sales operations, revenue management, and human resources. I also served as board member for Stella Artois, Leffe, Corona, and Hoegarten business entities. I devised channel strategy to enhance ROI and reduce double spends and revamped key account teams to strengthen relationships with major accounts. I increased employee engagement to highest level in company’s history. I also established Category Management Team to shift focus to shopper perceptions and behaviours. I then introduced GAP Partnership Training program for associates who led negotiations. I returned focus to Sales Excellence Program, which uses data to form decisions. I also promoted associate growth and collaboration between company’s Quebec and English Canadian teams. I led annual contract negotiations for more than 7000 accounts an directed matrix reporting for 600 logistics, 19 distribution centre, and 400 brewery employees. Greatest achievements in this role include having:• Initiated strategic plans that resulted in market share boost of +6% and EBITDA growth of +2%. • Developed and launched Trade Spend Control project, eliminating $50M in waste. • Sold and installed 3000 small pack fridge units to fast-track impulse segment growth. • Negotiated multi-year contracts valued at $50M to $110M each. • Spearheaded strategic integration with Corona brand following 2013 acquisition.

I oversaw $400M+ in sales and reported directly to Regional Vice President of Quebec. I led a team of four senior key account managers, two junior key account managers, and one key account analyst. I designed an annual strategic plan. I also negotiated Couche-Tard two-year contract. I then designed a plan to win Q4 holiday season. Finally, I negotiated to attain POS data at Metro, Sobeys, Loblaw, and Costco. Key accomplishments include having:• Led one-point share growth at Couche-Tard, the company’s largest convenience customer. • Introduced promotional forecasting tool to reduce supply chain losses.

I designed a strategic sales plan. I directed a multilevel team with more than 80 associates. I also negotiated sustaining contracts with retailers and their wholesale divisions, boosting distribution and gaining share of in-store activities. I applied category management tools to win shelf space with key chain accounts and overhauled the sales team, redefining its focus and direction. My greatest achievements in this position include having:• Negotiated the company’s first-ever designation of Category Captaincy for Loblaw.• Earned 10% growth above industry for grocery in Future Consumption segment. • Rebuilt trust and leveraged shopper insights to build mass channel by $2M. • Jumped from #4 share to #2 share at Loblaw, the company’s largest Canadian customer. • Used a seasonal innovation strategy and RTM to earn #3 share, up from #4 share, at Costco.

Customer Business Manager - Chocolate - Loblaw National

To lead a team of 12 managers and 100 Sales Representatives across 3 time zones and in two languages and to drive profitable growth across all 3 business - snack, pet, and rice across all channels and banners in Canada East.

Supported the Sales and Marketing Teams at Mars Canada in all Human Resource functions as a generalist. Biggest accomplishment would be to co-pilot the Field Sales Transition project which saw Mars build its own in house sales capacity across all channels thru the hiring of over 500 representatives and Territory Business Leaders.