Dave Barthmuss

Dave Barthmuss Email and Phone Number

PR Strategies That Turn Haters into Huggers @ Advotocracy
Dave Barthmuss's Location
Northville, Michigan, United States, United States
Dave Barthmuss's Contact Details
About Dave Barthmuss

I love to tell stories. And after many years spent working as a corporate communicator, I’ve had the chance to tell a lot of stories about cars, their owners, the innovations driving the auto industry, and even a few things about this PR life of mine.I now serve as an independent PR consultant and senior counsel for clients and agencies, crafting strategic communications programs to reach key stakeholders and deliver a company’s message in a variety of settings. I enjoy building the kinds of engaging bridges that have turned the most determined of detractors into proactive third-party advocates –- a subtle art I call “Advotocracy,” the act of leading through advocacy.Prior to entering the world of the independents, I served as Sr. Director of Corporate Communications, Talent and Brand Engagement at Visteon Corp., a global technology company supporting the mobility industry's electric, connected and autonomous evolution. Lessons learned in my role as PR Director at Karma Automotive, the Southern California-based high-tech mobility incubator and creator of luxury electric vehicles, really helped me prepare to support the transformation underway at Visteon. As GM’s top communicator in its Los Angeles-based Western Region, I was tasked with many communications functions including product marketing, issues management and public policy for all 24 states west of the Mississippi. I also served as a key spokesperson for the company conducting numerous interviews and participated in several public speaking events related to electric vehicles, public relations and communication best practices, and other automotive-related business topics. The rest of the story is all laid out here on LinkedIn so please read on and knock on my door so we can talk more. Please contact me direct via dave@advotocracy.com so we can compare notes.Sparty On!Follow me on Twitter: @DaveBarthmuss, https://twitter.com/DaveBarthmussSpecialties: Executive coaching, corporate communications and thought leadership. Media Relations. Spokesperson training. Event management. Environment, energy, and public policy issues. Product and marketing PR. Stakeholder engagement (dealing with hostile audiences). Crisis communication. Social media engagement and digital storytelling. Leadership.

Dave Barthmuss's Current Company Details
Advotocracy

Advotocracy

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PR Strategies That Turn Haters into Huggers
Dave Barthmuss Work Experience Details
  • Advotocracy
    President And Founder
    Advotocracy Mar 2016 - Present
    Thousand Oaks, Ca And Northville, Mi
    PR Strategies That Turn Haters into HuggersIndependent consultant/senior counsel for clients and agencies. Designs and implements public relations and communications strategies to improve image and reputation, build brands, engage stakeholders, and change conversations. Compelling storyteller accomplished in media relations, executive communications and thought leadership, environmental and sustainability communications, public policy, clean tech (electric vehicles), social media, digital content creation, and product and experiential marketing.
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  • Visteon Corporation
    Senior Director, Corporate Communications, Talent & Brand Engagement
    Visteon Corporation Mar 2020 - Feb 2022
    Van Buren Township, Mi
    Global corporate communications lead for Visteon, an automotive electronics technology enterprise dedicated to creating a more enjoyable, connected and safe driving experience. Manage internal and external messaging to position company as a place employees are proud to be part of and talent wants to join.
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  • Karma Automotive
    Director Of Public Relations
    Karma Automotive Nov 2019 - Mar 2020
    Irvine, Ca
    Crafted corporate narrative to showcase brand’s emergence as a high-tech incubator and provider of engineering, design, customization and contract manufacturing resources to other OEMs and start-ups looking to speed product development.Created communications strategy used by CEO and C-Suite team to engage workforce and build trust and buy-in of strategy to move company beyond traditional B2C automotive retail model into B2B tech space.Built alliances with key civic, business and policy organizations to earn important third-party credit for Karma’s local investment and commitment to the region.Corporate wordsmith; CEO speechwriter and creator of news releases, key message/Q&A documents, internal news posts, etc.
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  • Karma Automotive
    Corporate Communications Consultant
    Karma Automotive Jun 2018 - Nov 2019
    Crafted corporate narrative to showcase brand’s emergence as a high-tech incubator and provider of engineering, design, customization and contract manufacturing resources to other OEMs and start-ups looking to speed product development.Created communications strategy used by CEO and C-Suite team to engage workforce and build trust and buy-in of strategy to move company beyond traditional B2C automotive retail model into B2B tech space.Corporate wordsmith; CEO speechwriter and creator of news releases, key message/Q&A documents, internal news posts, etc.
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  • General Motors Company
    Group Manager, Communications
    General Motors Company May 1997 - Mar 2016
    Greater Los Angeles Area
    Crafted award-winning grassroots programs to improve image and reputation of GM brands that helped increase sales and market share. Served as GM’s chief storyteller, humanized the company, and built an Advotocracy to turn the most determined detractor into a proactive advocate of GM’s electrification story. Molded a team of engaged Millennials, positioning them for upward management growth. Pioneered new lifestyle-oriented digital story-telling strategy that was emulated as a corporate best practice. Managed seven-figure annual budgets, designed to create identities in the west for four brands, advanced technologies (electric vehicles), and new connectivity stories. Improved credibility and respect for GM’s advanced technology story in key regulatory climate. Tirelessly defended GM’s decision to end production and marketing of the EV1, including speaking roles in two acclaimed documentaries – and managing the crisis of the negative fallout. Improved visibility and support for GM hydrogen fuel cell technology demonstration program, hybrid technologies, and national bio-fuel programs. Drove the key messaging and thought leadership of GM’s Chief Environmental Officer and policy staff. Developed consistent messaging and responded to contentious media and stakeholder questions concerning Corporate Average Fuel Economy debates; global climate change discussions; California’s ZEV mandate; national energy security issues; hydrogen fuel cell technology & hydrogen economy development; and corporate transparency/accountability efforts. Earned multiple industry awards for grassroots and digital storytelling programs, influencer campaign, and was named PR Professional of the Year by PRSA LA. A frequent speaker on the topics of alternative fuels, communication best practices, and various business topics at community and business events, universities, and major environmental conferences.
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  • Mslgroup
    Vice President
    Mslgroup 1987 - 1997
    Greater Detroit Area
    Provided on-site strategic communications counsel and tactical support for various GM communications executives and staff. Worked on-site at Chevrolet as a member of the communications team, coordinating sales, service and brand publicity efforts. Managed public relations agency activities and Chevrolet’s sales, service and marketing support staff. Monitored and maintained annual sales, service and marketing budget. Represented and managed regional GM Corporate Communications offices in Chicago and Atlanta. Planned and executed regional product-exposure events, and enhanced GM's national marketing efforts with localized regional publicity activities.
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Dave Barthmuss Skills

Media Relations Public Relations Crisis Communications Social Media Integrated Marketing Marketing Communications Strategic Communications Strategy Event Management Corporate Communications Social Media Marketing Leadership Blogging Publicity Press Releases Public Speaking Product Marketing Strategic Planning Reputation Management Automotive Copywriting Digital Media Internal Communications Content Strategy Advertising Speech Writing Public Affairs New Media Brand Development Business Strategy Digital Marketing Program Management Online Marketing Communication Training Spokesperson Newsletters Digital Strategy Message Development Government Communications Planning Web Content Environmental Issues Team Leadership Corporate Social Responsibility Crisis Management Policy Brand Management Sponsorship Social Media Measurement Content Management

Dave Barthmuss Education Details

Frequently Asked Questions about Dave Barthmuss

What company does Dave Barthmuss work for?

Dave Barthmuss works for Advotocracy

What is Dave Barthmuss's role at the current company?

Dave Barthmuss's current role is PR Strategies That Turn Haters into Huggers.

What is Dave Barthmuss's email address?

Dave Barthmuss's email address is dave.barthmuss@gm.com

What is Dave Barthmuss's direct phone number?

Dave Barthmuss's direct phone number is +180566*****

What schools did Dave Barthmuss attend?

Dave Barthmuss attended Michigan State University.

What are some of Dave Barthmuss's interests?

Dave Barthmuss has interest in Children, Economic Empowerment, Politics, Environment, Education, Poverty Alleviation, Science And Technology, Health.

What skills is Dave Barthmuss known for?

Dave Barthmuss has skills like Media Relations, Public Relations, Crisis Communications, Social Media, Integrated Marketing, Marketing Communications, Strategic Communications, Strategy, Event Management, Corporate Communications, Social Media Marketing, Leadership.

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