David Boardman Email & Phone Number

San Jose, Ca, Us

Tempe, Az, Us

Customer insights – Learning directly from customers to gain understanding of their challenges, aspirations, and needs. Self-motivated research and partnering with the research team. Tested marketing hypotheses in the wild, used “test & learn” tactics and analytics to drive continuous improvements and increase revenue. Product positioning – Crafted differentiated positioning for advanced hosting, ecommerce products and GoDaddy Payments (GoDaddy’s newly launched credit card payment processor). Worked closely with product management, regional advertising, and sales enablement to provide insights on how to win the market. Go to Market input – Partnered with the Go-to-Market teams and provide key input on the customer target and product value proposition to launch new services. Product and UX team collaboration – Joined forces with our product teams as we build out new customer experiences based on input gathered from engaged users. Pricing and Packaging – Developed strategies for developing compelling pricing and plan tiers that make sense to customers and achieved business goals. Market intelligence – Became the specialist for the product and provider alternatives that customers considered, and how GoDaddy could better serve the needs of these customers. Helped drive the cross-functional discussion on competitive offerings and potential response in regards to product packaging, positioning, and pricing. Sales and field marketing enablement – Partnered with sales and field marketing teams in driving the creation of vital collateral, promotions, training, and tools to drive growth.

San Francisco, California, Us

Lead PMM during a period of rapid company growth. Developed and articulated complex use cases, helped evolve content and collateral, assisted in sales enablement, and developed sales tools for the entire global organization. Became the nexus between product management, R&D, sales and executive management in a highly geographically distributed organization. Conducted GTM (go-to-market) product launches, managed AWS Marketplace, competitive evaluations, pricing strategies, provided event support, and managed technical alliances.Skybox operates in a dynamic and quickly evolving segment of the cybersecurity industry. Providing: network assurance, firewall and change management, digital transformation tools, visibility of on-premise and cloud assets, and vulnerability and threat management to thousands of Forbes Global 2000 clients.

Houston, Texas, Us

This position was a combination product marketing and product management role. The primary charter was to re-think and redevelop the core messaging for the ArcSight Activate product area and drive delivery of ArcSight Activate Security Use Cases and plugins into the HPE SaaS Marketplace. Achievements included rebuilding collateral and presentation material, improving the core messaging and value proposition, streamlining and quadrupling the number of assets available for download in the Marketplace to over 120, and significantly increasing the number of customer downloads month over month. In addition I was effective in evangelizing and marketing the group accomplishments both internally and externally, thereby affirming productivity and value.HPE ArcSight (now Micro Focus ArcSight) was an industry leading SIEM cybersecurity solution.

An eight year span dedicated to providing product marketing services to over 120 technology, B2B, B2C and start-ups based in Southern California. Worked closely with local tech incubators to develop core competency and drive product messaging, GTM (go to market) launches, business strategies, online marketing and lead generation mechanisms. Google Award for generating 1 million online Adwords leads, and two ADDY Awards in 2011 for campaign design and development.

Foster City, California, Us

Developed and led "go to market" launch, content and applications development, digital marketing of a consumer energy products business. Built and managed a highly successful Internet business from the ground up. Grew monthly online revenues from $0 to $3.5 million, created sustainable revenue, a monthly continuity program and a continuous marketing program that guaranteed month-over-month growth.

Calabasas, Ca, Us

Head of sales and marketing for a series of 802.11 wireless (WLAN) testing products. The product was highly successful and CMC (a Santa Barbara startup) was sold to Ixia Corporation in 2004.

Chicago, Illinois, Us

Head of Product Management for ValueClick’s digital advertising product line. Launched multiple digital advertising products (DoubleClick Dart, Advanced Advertising Targeting, Opt-in Email, and Advertising Analysis) and significantly broadened ValueClick's product offering through multiple acquisitions and integrations. ValueClick became one of the top three vendors in digital advertising.

Launched 6 full desktop graphics products: (Ray Dream Studio, Infini-D, Bryce, Poser, Painter and Kai’s Power Tools) and 2 new products (Carrara and Canoma) for PC and Mac platforms within a 1-year time frame. Managed 8 product managers and a cross functional team of 80 engineers, writers, testers and field sales. Generated over $42 million in product revenue for the year.

Milpitas, Ca, Us

SGI's Internet product line generated over $126 million in annual revenue. Managed a group of 6 products managers refining and re-developing SGI's Internet server product line and strategy. Helped define catalog of almost 1000 Internet focused SKU’s. Negotiated an exclusive licensing and development agreement with Netscape to create “The world's fastest and most scalable Web server”.

Led evangelism for Netscape’s Internet server product line during the advent of Netscape. Responsible for evangelizing Java, JavaScript, NSAPI, SuiteSpot, Livewire, Live3D/VRML, RTSP, LDAP, Netscape-ONE, and Ecommerce. Worked closely with Product Management and Engineering on technical features. Developed and delivered technical presentations to key industry partners. Produced seminars, press announcements and worked on press releases with the PR department. Forged strategic relationships with major Fortune 500 accounts (OEMs and customers) to license and integrate Netscape technology into product lines, websites, and Intranets.

Mba, Master Of Business Administration

Undergraduate Studies, Environmental Science

Undergraduate Studies, Business Administration, Management And Operations