Dave Brenden Email & Phone Number

Management: Managed a marketing team consisting of Graphic Designers, Inventory Management personnel, Business Development Center associates, Parts Call Center representatives, and e-Commerce sales associates. Data Services: Built Microsoft Access and Microsoft Excel queries to eliminate redundant tasks and automate reporting & analytics, direct marketing & inventory management processes.Data Analysis & Reporting: Prepared advertising forecasts & budgets, lead traffic data and financial reporting & analysis. Automotive Marketing: Managed all dealership marketing efforts including traditional (tv, radio, print, direct mail) and digital marketing (Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Reputation Management) Business Development: Implemented processes to increase business through Customer Relationship Management systems, email marketing, direct mail and outbound call campaigns. Operations: Facilitate purchases & contract negotiations of vendor advertising, printing, mailing, office supplies & equipment to ensure cost effective and/or a high ROI. Information Systems: Administrator for Dealership Management Systems (DMS), Customer Relationship Management Systems (CRM), Automotive Finance Applications and Digital Marketing Programs. Proficiencies:Graphic Design (Adobe Photoshop, Adobe Indesign, Adobe Illustrator)Web Design (HTML, CSS, Java)Advanced Proficiencies:MarketingManagementData AnalysisBusiness DevelopmentOperations ManagementInformation SystemsMicrosoft ExcelMicrosoft AccessMicrosoft Windows OSMicrosoft Office