Digital Marketing Specialist
CurrentResponsible for developing and configuring emails, push notifications, in-app messaging, SMS, website updates, and automated programs related to customer retention, acquisition, and promotion to support marketing campaigns for all Hershey Entertainment & Resorts brands including Hersheypark, The Hotel Hershey, Hershey Lodge, ZooAmerica, Dining in Hershey, Hershey Bears and more. Works within the broader digital team and works closely with project managers, marketing managers, designers, web development, and IT.