David Brien Email & Phone Number

Cape Town, Wc, Za

Cape Town, Wc, Za

Cape Town, Western Cape, South Africa

Cape Town, Western Cape, South Africa

Focusing on B2C Growth, my responsibility is to drive traffic, leads and conversions from affluent consumers interested in a world-class safari experience. Key markets are the USA, UK and western Europe, as well as Kenya, Tanzania and South Africa. I made our digital platforms to more automated and intelligent, improving the way we generate, distribute and convert leads. I expanded our CRM and ERP, optimised our websites, ran online campaigns and grew our newsletter databases and social media audiences significantly. I created the infrastructure that manages the customer lifecycle, from awareness to sale to retention and loyalty. I successfully guided the marketing function through COVID-19, ensuring our presence and communication were maintained and positioning us to recover quickly.

Cape Town, South Africa

Restructured and led the marketing department to become a service function to the B2B and B2C needs of the business. Joined the Executive Committee and was tasked with integrating the marketing department smoothly with internal stakeholders. Coordinated marketing material to become more premium and synchronised across all touchpoints. Developed the company ERP to cover sales performance, camp performance NPS metrics, guest indemnities, sustainability tracking and risk mitigation.

Cape Town, South Africa

Promoted to lead the direct marketing function. Scaled up the digital marketing team to include social media and digital managers, where we continued to focus on growing our audience and turnover. Redeveloped the website from the ground up and built a company-wide CRM to manage our customer and business data.

Cape Town, Western Cape, South Africa

Initiated the digital marketing department to generate B2C leads and sales through both paid and organic mediums. I set up the B2C marketing platform: analytical tracking, website optimisation tools, lead management system, Adwords and Facebook Ads. I successfully grew traffic and leads, producing $300,000 of B2C sales in the first year.

Cape Town Area, South Africa

My role at Gloo was a combination of account management and project management. I was responsible for landing new clients, growing my accounts, managing the client relationships, and delivering all projects successfully. My portfolio included DStv, Allan Gray, Samsung, Jacaranda FM, East Coast Radio, J&B, Kagiso Media and Pearson. I grew my accounts by several million rand per year, won many pitches, and successfully delivered countless digital projects.

London, England, United Kingdom

As Senior Project Manager for Barracuda, a boutique SEO and PPC agency, I was responsible for new business acquisition, account management and project management. I successfully pitched to clients across the UK and managed accounts for large international brands including Lloyd's of London, Harrods, Aviva, Comedy Central, Smythson and Richer Sounds.

London, England, United Kingdom

This contract position was a direct sales role with the marketing agency for the UK’s largest on-trade alcohol promotion reaching 170 000 consumers in over 5000 venues via £1.5 million national campaign. I achieved the highest booking conversion rate in the department, averaging 75 venue bookings per week. I managed the logistics for 600 venues across 4 territories and lead a team of 5 schedulers.

London, England, United Kingdom

In this contract role, I created a web presence and online marketing content for Diesel:U:Music 87.7FM Radio project, broadcast internationally to 1 million online and FM listeners over 2 months. I set up their email database, built and sent all newsletters, contributed to the U:Music blog and posted on the social networking channels, 6000 followers and subscribers in one month.

Cape Town, Western Cape, South Africa

Pursuing my love of music, I created Sound Productions which ran club events including DJs and sound system hire. In this role I secured event sponsorships from premium brands including Levi’s, Heineken and Red Bull, with event budgets of R20,000 upwards. I build a large network of marketing contacts, acquiring cost-effective magazine write-ups, radio promotion and viral marketing to sell out events such as Club Collective.

Cape Town, Western Cape, South Africa

In this role I developed websites and IT tools for Spur Group, the multinational restaurant company with turnover of over R300 million. I worked on the company intranet and extranet which were built on a SQL and ASP platform, building databases and webpages that provided business intelligence for the operations and management teams.