Dave Bruner Email & Phone Number

- Demonstrated ability to collaborate, establish effective relationships with and negotiate across multiple state government agencies and cross-functionalities. Efforts yielded input and active participation with states’ pricing structures, category management decisions and operational issues.- Added local insight and competitive performance relative to new item sell-ins across markets, using Fact Based Selling and delivering best views for sell-in stories. Regional performance in 2012… Show more - Demonstrated ability to collaborate, establish effective relationships with and negotiate across multiple state government agencies and cross-functionalities. Efforts yielded input and active participation with states’ pricing structures, category management decisions and operational issues.- Added local insight and competitive performance relative to new item sell-ins across markets, using Fact Based Selling and delivering best views for sell-in stories. Regional performance in 2012 delivered over 3,600 new item placements, +32% growth versus prior year- Initiated tracking and maintenance system for local records of pricing across all covered markets, to include historical selling calendars, execution of price discounting and measurements of incremental growth over baseline trends. In addition to better adherence to state filing deadlines, the process delivered virtual elimination of pricing errors across markets- Directly responsible for forecasting and volume projections (200 active SKUs) across seven states and twelve distributor combinations. Excelled as Region’s ‘Go-To’ source for executing all new item volume estimates based on distributor/broker market coverage and company goals- Created multiple templates empowering Sales Team with account calls, analyzing both threats and opportunities in order to capitalize on tactical and strategic business objectives- Teamed directly with distributors in surveying accounts, validating product placement, reviewing sales objectives, market share results and financial performance. Analysis of accounts sold reviews for both internal and competitive sets delivered actionable opportunity locators and goal setting for sales team- Validated operational delivery plans to bailment warehouses, ensuring sufficient product availability for both regular and incremental demand, as well as one time buys and special orders. Oversight program from 2010-2012 reduced Out of Stocks by 96% Show less

- Ongoing analyses of Point of Sales data for both corporate (1,200+ Revlon/Almay skus) and competitive brands. This includes observations on the impact of new items/brands as well as identifying fair share opportunities and variances- Analyzed advertising activity for lifts over baseline, profitability and best practices - Participated in multiple account calls by providing analytical expertise on Point of Sale, A.C. Nielsen and category/segment developments

- Facilitated training and development process for Dial Sales personnel on IRI data systems, processes and data utility- Participated in account planning process with Customer Marketing and Field Sales- Worked jointly with Category Management and Customer Marketing sales teams in developing fact-based selling and category review presentations addressing high profile corporate issues and opportunities. These resulted in gaining over 230 new points of distribution for Dial’s Western… Show more - Facilitated training and development process for Dial Sales personnel on IRI data systems, processes and data utility- Participated in account planning process with Customer Marketing and Field Sales- Worked jointly with Category Management and Customer Marketing sales teams in developing fact-based selling and category review presentations addressing high profile corporate issues and opportunities. These resulted in gaining over 230 new points of distribution for Dial’s Western Sales Division in 2H97 Show less

- Key contact for Headquarters maintenance of distribution & merchandising efforts on divestiture brands. ‘96 Product Line Net Sales of $46 million or 4.2 million cases- Assigned as Broker Sales Manager for California Brokers and Dial’s Telemarketing accounts. 1Q97 resulted in combined geographies achieving 137% of sales target

Master Of Business Administration (Mba), Business, Management, Marketing, And Related Support Services

Bachelor Of Arts (B.A.)