Dave Rutledge is a Co-Founder, Chief Creative Officer at Mercatalyst. He possess expertise in blogging, user experience, e commerce, user interface design, content strategy and 41 more skills. Colleagues describe him as "Dave's uncanny sense for identifying and exploring the possibilities of new online tools frankly makes me jealous. Also his keen recognition of talent, like me (ha ha)." and "Aside from being a visionary and smart, calculated risk-taker regarding selling wine on Woot, Dave is a pleasure to work with because he understands what his business partners need out of the relationship with Woot, and cultivates long-term, mutually-beneficial scenarios for his suppliers."