As the Head of Design Strategy at Qualia Creative, I lead a team that crafts fully integrated marketing strategy and brand design property, enterprise, retail and hospitality. With 20 years of experience in the industry, I have developed campaigns for some of Australia's and Asia's best know developers and institutions.My core expertise include: marketing strategy, creative direction, brand design, digital, UX/UI, experience design, image making, digital marketing, typography, and video production. I have a unique, lateral-thinking disposition that enables me to perceive the world beyond established convention and derive new strategic possibilities from this insight.As a creative and strategic director, I specialise in place making — connecting people, places and services through the creation of marketing communication and unique brand experiences. I bring a visionary approach to crafting compelling brand design that resonate with consumers and communities alike. My expertise allows me to transform places into engaging, vibrant narratives that foster a strong sense of identity and belonging.