Dave Chaffey

Dave Chaffey Email and Phone Number

Co-founder Smart Insights // Digital strategist since 1997 // Author, Consultant, Keynote speaker and Trainer @ Smart Insights
Dave Chaffey's Location
Greater Derby Area, United Kingdom, United Kingdom
Dave Chaffey's Contact Details

Dave Chaffey work email

Dave Chaffey personal email

n/a

Dave Chaffey phone numbers

About Dave Chaffey

Hi! ▶ Connect with DaveFeel free to connect to receive my latest updates on the latest innovations and best practice in digital marketing, or to ask a question. Do let me know if you're a Smart Insights member, we've met on a course, talk or you've used my books!NB. Please note that due to the number of requests, I'm unable to reply to questions about assignments, dissertations, requests for guest blog posts, link updates or services I'm not interested in. ▶ About DaveMy passion is sharing and educating on the latest best practices across ALL aspects of marketing. I enjoy helping marketers learn, progress their careers and businesses grow through integrated digital marketing and transformation. I'm fortunate to have been immersed in the fantastic opportunities of digital since the 1990s as a bestselling author, keynote speaker and commentator. I look to give strategic and data-driven actionable advice based on insights, structured in easy-to-understand visuals and mindtools like our Smart Insights RACE digital marketing planning framework.My latest book editions are in the Publications panel below.▶ How can I help you?I'm co-founder of SmartInsights.com, an online learning platform who through our enewsletter, blog, tools, templates, guides and courses:- Help individuals develop their marketing skills with a focus on digital skills- Help businesses grow their businesses through best practices- Help martech vendors and agencies generate awareness and leadsI also work for ClickThrough Marketing, a search conversion agency as Insights Director, where I work with our team and clients to develop processes and reporting to get the best results from search marketing. ▶ KudosI was honoured to be recognised by the CIM, in 2004, as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing. In 2010 I was elected an Honorary Life Fellow by The IDM in recognition of my work in educating marketers on best practice in digital marketing.

Dave Chaffey's Current Company Details
Smart Insights

Smart Insights

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Co-founder Smart Insights // Digital strategist since 1997 // Author, Consultant, Keynote speaker and Trainer
Dave Chaffey Work Experience Details
  • Smart Insights
    Co-Founder
    Smart Insights Jan 2009 - Present
    Leeds, West Yorkshire, Gb
    Smart Insights is a learning platform for marketers that helps our 150,000 members in over 100 countries Plan, Manage and Optimize their digital marketing activities by applying the actionable advice in our Planning Templates, Transformation guides, Best practices Training and weekly Digital Marketing Essentials newsletter.  Join as a member to download our free guides or benchmark your digital capability in our Toolkits covering all key digital marketing activities including Digital Transformation, Digital Experience Management, Marketing Automation, Content Marketing, SEO, Social Media Marketing, B2B Marketing, Ecommerce and Agency Growth.Check our popular blog to learn What's Hot in Marketing - we get 1/2 million uniques each month.
  • Digital Marketing Books
    Book Author
    Digital Marketing Books Jan 1998 - Present
    I have written bestselling books on Digital Marketing, E-commerce and Digital Business. The textbooks Digital Marketing:Strategy Implementation and Practice, Digital Business and E-commerce Management and Emarketing Excellence are in their 5th and 6th editions and used by marketing professionals and students in many colleges and Universities worldwide.
  • Clickthrough Marketing
    Insights Director
    Clickthrough Marketing Jan 2010 - Dec 2023
    Lichfield, West Midlands, Gb
  • Marketing Insights Limited
    Digital Marketing Consultant
    Marketing Insights Limited Jan 1997 - Jan 2012
    Consulting and training is now only available by enquiring directly to Dave via LinkedIn messaging. I continue to specialise in Digital Transformation consulting and Digital Marketing Excellence training workshops. I previously worked as a Digital marketing consultant and trainer who has completed consulting assignments for many companies large and small including 3M, BP, CIPD, Euroffice, HSBC, Mercedes Benz, Smith and Nephew, Sony Professional and Tektronix. I also have good experience of key tactics, i.e. Web Analytics, Search Engine Marketing (SEO and PPC), Email Marketing automation and Web Design / Conversion Optimization.
  • Cscape
    E-Marketing Consultant
    Cscape Sep 2005 - Sep 2009
    London, London, Gb
    I worked as a consultant for cScape in the Customer Engagement Unit advising clients on Performance improvement, Strategy, Metrics, Search Engine Marketing and persuasion marketing.
  • Idm
    Course Tutor / Examiner On Digital Marketing Qualifications
    Idm 2005 - 2009
  • E-Consultancy
    Digital Marketing Analyst And Report Author
    E-Consultancy Jan 2004 - 2009
    London, Gb
    I wrote several of the most popular best practice guides published by Econsultancy including reports on Search Engine Optimisation (SEO), Paid Search Marketing, Email Marketing, Website Design and Managing Digital Channels. I no longer contribute to these guides, with all new content created for Smart Insights.
  • University Of Derby
    Senior Lecturer
    University Of Derby 1995 - 2001
  • Wallingford Software
    Software Development Manager
    Wallingford Software 1990 - 1994
    Wallingford, Oxfordshire, Gb
    I helped manage development of specialist packaged software for water resources management. Our customer base was around 6,000 worldwide, so quality assurance was important to produce stable releases.I was on the senior management team so I found this role useful business experience in understanding customer needs, competitor actions and promotional/sales strategy.Pre-Internet days, but I recall seeing the web on Mosaic at Harwell in 1994. Paper memos rather than email ruled.
  • Gmap Consulting
    Business Analyst/Project Manager
    Gmap Consulting 1988 - 1990
    I joined startup software GMAP as employee Number 2 and when I left there were over 100 employees - an exciting ride. I started as a customer-facing developer, and soon became a project/account manager/analyst. We produced software to help retailers, e.g. WH Smith and automotive manufacturers, e.g. Ford, Toyota to visualise and develop the most effective retail networks using modelling systems.

Dave Chaffey Skills

Digital Marketing Web Analytics Online Marketing Email Marketing Digital Strategy Seo Marketing Strategy Sem Social Media Social Media Marketing Google Analytics E Commerce Marketing Ppc Conversion Optimization Marketing Communications Online Advertising Crm Organic Search Strategy Content Marketing Analytics Integrated Marketing Internet Strategy B2b Marketing Web Marketing Multi Channel Marketing Direct Marketing Web Design B2b Google Adwords Content Strategy Digital Media Lead Generation Mobile Marketing E Business Database Marketing User Experience Landing Page Optimization Affiliate Marketing Viral Marketing Marketing Automation Business To Business Customer Relationship Management Marketing Online Publishing Advertising Customer Acquisition Management Public Speaking

Dave Chaffey Education Details

  • Idm Digital Diploma
    Idm Digital Diploma

Frequently Asked Questions about Dave Chaffey

What company does Dave Chaffey work for?

Dave Chaffey works for Smart Insights

What is Dave Chaffey's role at the current company?

Dave Chaffey's current role is Co-founder Smart Insights // Digital strategist since 1997 // Author, Consultant, Keynote speaker and Trainer.

What is Dave Chaffey's email address?

Dave Chaffey's email address is da****@****hts.com

What is Dave Chaffey's direct phone number?

Dave Chaffey's direct phone number is 1332*****

What schools did Dave Chaffey attend?

Dave Chaffey attended Idm Digital Diploma.

What skills is Dave Chaffey known for?

Dave Chaffey has skills like Digital Marketing, Web Analytics, Online Marketing, Email Marketing, Digital Strategy, Seo, Marketing Strategy, Sem, Social Media, Social Media Marketing, Google Analytics, E Commerce.

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