Dave Chaffey Email & Phone Number

Leeds, West Yorkshire, Gb

Smart Insights is a learning platform for marketers that helps our 150,000 members in over 100 countries Plan, Manage and Optimize their digital marketing activities by applying the actionable advice in our Planning Templates, Transformation guides, Best practices Training and weekly Digital Marketing Essentials newsletter. Join as a member to download our free guides or benchmark your digital capability in our Toolkits covering all key digital marketing activities including Digital Transformation, Digital Experience Management, Marketing Automation, Content Marketing, SEO, Social Media Marketing, B2B Marketing, Ecommerce and Agency Growth.Check our popular blog to learn What's Hot in Marketing - we get 1/2 million uniques each month.

I have written bestselling books on Digital Marketing, E-commerce and Digital Business. The textbooks Digital Marketing:Strategy Implementation and Practice, Digital Business and E-commerce Management and Emarketing Excellence are in their 5th and 6th editions and used by marketing professionals and students in many colleges and Universities worldwide.

Lichfield, West Midlands, Gb

Consulting and training is now only available by enquiring directly to Dave via LinkedIn messaging. I continue to specialise in Digital Transformation consulting and Digital Marketing Excellence training workshops. I previously worked as a Digital marketing consultant and trainer who has completed consulting assignments for many companies large and small including 3M, BP, CIPD, Euroffice, HSBC, Mercedes Benz, Smith and Nephew, Sony Professional and Tektronix. I also have good experience of key tactics, i.e. Web Analytics, Search Engine Marketing (SEO and PPC), Email Marketing automation and Web Design / Conversion Optimization.

London, London, Gb

I worked as a consultant for cScape in the Customer Engagement Unit advising clients on Performance improvement, Strategy, Metrics, Search Engine Marketing and persuasion marketing.

London, Gb

I wrote several of the most popular best practice guides published by Econsultancy including reports on Search Engine Optimisation (SEO), Paid Search Marketing, Email Marketing, Website Design and Managing Digital Channels. I no longer contribute to these guides, with all new content created for Smart Insights.

Wallingford, Oxfordshire, Gb

I helped manage development of specialist packaged software for water resources management. Our customer base was around 6,000 worldwide, so quality assurance was important to produce stable releases.I was on the senior management team so I found this role useful business experience in understanding customer needs, competitor actions and promotional/sales strategy.Pre-Internet days, but I recall seeing the web on Mosaic at Harwell in 1994. Paper memos rather than email ruled.

I joined startup software GMAP as employee Number 2 and when I left there were over 100 employees - an exciting ride. I started as a customer-facing developer, and soon became a project/account manager/analyst. We produced software to help retailers, e.g. WH Smith and automotive manufacturers, e.g. Ford, Toyota to visualise and develop the most effective retail networks using modelling systems.