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I'm an Agile management professional who thrives at the intersection between marketing and technology - where data becomes capability and software extends and amplifies great businesses. I've leveraged agile (primarily Scrum) methodology successfully in a variety of projects from AEM website development, booking engine development, CRM implementations, and more. I've been in Vegas for over 5 years, and have become well versed in the global hospitality industry (including nearly a dozen trips to Asia including Macao, Hong Kong, Zhuhai, and Singapore). My background also includes founding a WordPress-based tech startup (Dashter), co-founding a seminar industry consultancy (Propel Point), managing a sales division in a home products eCommerce company (Jaben Holdings), and much more. Though I have been involved in development on many projects, I'm predominantly a marketing & business-growth oriented solution strategist that focuses on using technology as a tool to solve key business challenges.Specialties: Software design, development team management, product management, agile, scrum, JIRA, Confluence, PHP, MySQL, database architecture, systems analysis, user experience design, HTML, CSS, Javascript, Wordpress, organizational development, new venture planning & execution, business requirements
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Executive Director EcommerceThe Venetian Resort Las Vegas Apr 2023 - PresentLas Vegas, Nevada, UsOversee the design, development, and delivery of The Venetian websites and digital experiences. Creating remarkable digital moments that complement and enhance our extraordinary Venetian service. -
Director Of Casino InnovationThe Venetian Resort Las Vegas Jan 2018 - Apr 2023Las Vegas, Nevada, Us• Product vision & design of sales automation CRM platform concept including authoring 300+ user stories, driving several RFP rounds, and business case• Product Owner of Loyalty Website and Booking Engine resulting in growing first-year channel share of nearly 20%• Program manager responsible for launch of all-new Grazie Rewards loyalty program in late-2020, serving nearly 1M active loyalty customers• Developed (coded) and implemented industry exclusive gala events seating system that reduced event registration lines from 1+ hour to nearly-instantaneous check-in and patron / venue seating optimization• Created slot-machine based bonus portal system enabling instant feedback to patrons on bonus performance and continued innovation within gaming environment• Designed the solution & led the team responsible for converting the largest gaming event of the year to a successful hybrid-virtual shopping event in response to COVID • Built custom RPA processes to streamline offer proof work resulting in 2-3 hours / week / worker labor savings• Led numerous internal strategy workshops and co-authored 3-year and 5-year divisional strategy documents, COVID-reopening & response presentation, and relationship marketing technology roadmaps• Managed multi-disciplinary teams both within direct org structure, cross-departmental teams, and vendor relationships• Built & maintain numerous analytics dashboards (PowerBI) and evangelized broader organizational adoption of collaborative data systems -
Corporate Director Of Project ManagementLas Vegas Sands Corp. Jun 2016 - Aug 2017Las Vegas, Nevada, UsResponsible for the project management activities of the global eCommerce group at Las Vegas Sands.- Manage major & minor projects and project management team- Develop & document project management processes including SDLC, reporting, and communications- Integrate with global and property IT PMO groups- Execute project accounting & financial oversight to ensure cost management and development optimization throughout the organization- Listen, learn, and adapt our team to the challenges and opportunities presented by our marketing teams and posed by our customers -
Senior Manager Digital MarketingLas Vegas Sands Corp. Apr 2015 - Jun 2016Las Vegas, Nevada, UsResponsible for the development and growth of the global web and digital marketing portfolio for Las Vegas Sands. Key responsibilities include: - Managing new website functionality development - Coordinating with global stakeholders to identify areas of opportunity to enhance all digital marketing channels - Supporting the global eCommerce team - Defining marketing technology standards, and building common global frameworks for IT implementation -
Manager Project ManagementLas Vegas Sands Corp. Jan 2014 - Apr 2015Las Vegas, Nevada, UsWithin the Corporate CRM & Loyalty Marketing department, I had the pleasure to serve our internal business teams at the intersection of marketing and technology. Key projects included campaign management platform assessment, global loyalty program assessment, loyalty redesign management, global marketing portfolio financial assessment, and delivery coordination with IT for marketing efforts. -
Solutions AnalystThe Venetian Jan 2013 - Jan 2014Las Vegas, Nevada, UsAs the Solutions Analyst for CRM applications, I was responsible for the daily operation & support of our Microsoft Dynamics CRM system. As the primary technical point of contact for our group sales team, I was responsible for diagnosing and resolving system issues ranging from one-off client challenges to complex server maintenance and uptime issues. By adhering to a consistent change management process, I was able to increase stability and reduce downtime while continually increasing functionality and user experience. In the Spring of 2013, I was added as a technical specialist to a CRM enhancement project to broadly expand the features and functionality of our CRM application. Beyond an advisory role, I assumed responsibility as scrum master of an outstanding development team. We were able to deploy a massive feature-set including a complete hotel management solution and integrations with external systems utilizing Tibco & database processing. I was responsible for establishing & grooming the product backlog, writing documentation (functional requirements, application architecture), coordinating dev, QA, and UAT sessions, product demos, and publishing the finished solution. -
FounderDashter Llc May 2011 - Dec 2012Dashter was a Twitter client embedded into a WordPress via plugin, enabling bloggers to manage their Twitter account directly from their WP dashboard. Dashter included a suite of blogger-focused tools, such as native curation, account analytics, and message scheduling. As a founder, I was responsible for: • Product design & development - I was the primary coder for the majority of the project's life• Sales & marketing design - Developed promotional site, funnel, and order fulfillment solution• Partnerships and Evangelism - Created WordPress-community relationships, recruited 2 co-founders, and spoke at industry eventsUnfortunately, due to a variety of factors including changes in Twitter's API and insufficient runway to pivot our business model to a SaaS subscription approach, we closed the business. Dashter was then open-sourced (but un-usable, due to the API changes at Twitter).
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Co-Founder & CooPropel Point Mar 2010 - May 2011Costa Mesa, Ca, Us"You stand in front of the crowd. Who stands behind you?"Propel Point is a comprehensive business services provider focused on the real estate, wealth, and personal development seminar industry. We work with top-tier and emerging clients to help create memorable and value-driven seminar education experiences. We focus on core business activities such as back-of-the-room sales & business development, back-office data & financial management, marketing and promotion, information technology development & deployment, brand development, content & product development, and more. -
Technology ManagerLrr / 3Gmm Mar 2009 - Feb 2010Technology manager for financial services firm. Responsibilities included online marketing channel management (primarily Google Adwords), CRM platform administration (SalesForce), website development and management (primarily WordPress & custom micro-sites), and general technology support of ~20 person staff. Developed complete online marketing conversion chain, resulting in highly-attributable funnel from traffic origin, to lead generation, to sales management, to order fulfillment and customer lifetime value.
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Founder / Freelance DeveloperEvoke Media Group Jan 2007 - Dec 2007Evoke Media Group was an online marketing and web development firm specializing in the affiliate marketing and eCommerce space. Projects included marketing development and affiliate acquisition for an online ad network, custom eCommerce development, copywriting, and other related projects.
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Executive EditorAffiliateprograms.Com May 2006 - Jan 2007UsResponsible for writing a wide variety of articles for this online affiliate marketing website. Helped guide overall site development and growth objectives. Worked with creative and sales divisions to ensure uniform growth-of-brand and multifaceted client support. -
Consumer Sales ManagerJaben Holdings, Inc. 2003 - 2006Managed the consumer side of this multifaceted online organization which provides home products over the web. Primary responsibilities included daily sales management of both online consumer channels and call center operations.Developed innovative affiliate program that resulted in significant online-only channel growth. Created full line of creative deliverables, both online and direct-mail. Worked directly with customers and back-end personnel to troubleshoot any client conflicts. Achieved consistent double-digit YTD sales growth.
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Sales AssociateThe Good Guys Aug 2001 - Jan 2002Melbourne , Victoria, AuHome Audio system sales -
Sales AssociateMagnolia Audio Video Jan 2001 - Jun 2001Richfield, UsHome theater system & component electronics sales -
Retail Sales AssociateCambridge Soundworks - Creative Labs Sep 1999 - Jun 2000During my time at the Corte Madera Retail Location, I was responsible for assisting customers with their consumer electronics purchases. With a small staff of only 4 employees (yes, to run a full-time retail store) we rose from last in the region (of 9 locations) to 3rd.Transactions ranged from small accessory purchases to $10k+ per ticket. Responsible for all aspects of maintaining the business, including opening, closing, inventory, merchandising, sales, customer service, post-sales support, and returns.
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Junior Web DeveloperThe Digital Foundry Oct 1996 - Feb 1999Transitioned from lowly intern to an assistant web developer for a variety of projects during the growth period of The Digital Foundry. Under the tutelage of Bob & Bonnie Fraik I was simultaneously brought to the forefront of the internet development revolution, and also educated on the value of positive client relationships. I was responsible for development tasks for a variety of projects, including Yakima.com, Devx.com, and eHow.com.
Dave Cole Skills
Dave Cole Education Details
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Usc Jimmy Iovine And Andre Young AcademyMaster Of Science - Ms -
University Of Southern CaliforniaBusiness And Technology (Idbt) -
San José State UniversityManagement -
Uc IrvineMarketing -
California State University, Long BeachIndustrial Design -
Grossmont College, La Mesa, CaGeneral Education
Frequently Asked Questions about Dave Cole
What company does Dave Cole work for?
Dave Cole works for The Venetian Resort Las Vegas
What is Dave Cole's role at the current company?
Dave Cole's current role is Executive Director of eCommerce.
What is Dave Cole's email address?
Dave Cole's email address is da****@****ian.com
What is Dave Cole's direct phone number?
Dave Cole's direct phone number is +170260*****
What schools did Dave Cole attend?
Dave Cole attended Usc Jimmy Iovine And Andre Young Academy, University Of Southern California, San José State University, Uc Irvine, California State University, Long Beach, Grossmont College, La Mesa, Ca.
What are some of Dave Cole's interests?
Dave Cole has interest in Wind, Creative Design, Etc, Hydrogen, Investing, Economic Empowerment, Education, Alternative Energy, Poverty Alleviation, Science And Technology.
What skills is Dave Cole known for?
Dave Cole has skills like Business Development, Css, Wordpress, Management, E Commerce, Google Analytics, Start Ups, Online Marketing, Javascript, Mysql, Blogging, Strategy.
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