Had the pleasure of leading an excellent team of staff, contractors and agency partners to deliver industry leading performance, brand stories, stakeholder journeys and web experience. The team is responsible for lead generation, B2C revenue, customer journey experience, brand storytelling, public relations and all things digital/web.Highlighted results:• Exceeded lead, engagement, and revenue targets each of the past three years delivering 8-10% year-over-year growth.• Directly responsible for $13.5M retail revenue target, exceeding goal by 15%.• Implemented marketing and sales ‘flywheel’ approach to better engage our stakeholders, drive relationships through to purchase and improve our retention rates among subscribers by 30% in 2023.• Launched organization’s first brand campaign in their 100+ year history, winning an award through the Pittsburgh Chapter of PRSA. The campaign resulted in over 80M impressions and an 85% brand lift in targeted audiences, as well as over 2,500 new engaged accounts in Salesforce. • Launching a new web technology platform (Bloomreach) that will be the foundation for an updated and refreshed SAE.org.• Spearheaded new organizational brand launch, leading naming, design, messaging, and global rollout initiatives, from RFP through internal and external launch.• Helped develop and grow organizational impact in critical areas - aerospace quality and safety, sustainability, electrification and EV charging infrastructure, automated vehicles, robotics, cybersecurity, software defined vehicles, additive manufacturing, and K-12 STEM initiatives.• Responsible for providing the right message, to the right audience, at the right time, and testing that message regularly. Lead marketing efforts for membership growth and engagement, university programs, and our K-12 STEM efforts through our SAE Foundation.

Led marketing, sales, and customer experience for a global leader in document security. Delivered double digit yearly growth through a multi-channel marketing approach focused on channel optimization - eCommerce, resellers, and a direct sales team. Directly responsible for over $30MM annual revenue target.Initiatives that delivered significant impact included:• GTM (go-to-market) strategy for innovative SaaS software product, that provides layers of document security for financial, government, safety certification, and other sensitive documents. • Concerted SEO (Search Engine Optimization) efforts to drive an increase in qualified, higher converting e-commerce traffic.• Optimization of paid search campaigns, including the use of video, decreasing cost per click by 27%, while increasing paid search conversion by 16%.• Implementation of a partner management platform and related content strategy to improve sales and partner enablement, leading to increased sales pipeline of $3M.• Focus on channel/distribution partner product catalogs and improving merchandising strategy has delivered over $2M in incremental sales. • Increased presence at global trade shows and partner events resulted in an uptick in qualified lead flow by 28% and an additional $1.5M in pipeline.

Managed domestic and International sales and marketing teams for the GENCO Marketplace business unit, remarketing customer returned goods from major retailers. Utilized Salesforce.com and Marketo marketing automation to drive engagement and retention throughout customer lifecycle, maximizing buyer's lifetime value. Focus on closed-loop marketing, optimizing each stage of the lead funnel and post-purchase buyer experience.

Drove digital B2B marketing efforts for America's largest re-seller of retail returns. Includes:* Owning the web property and all lead gen and sales efforts for that channel. Online sales have tripled since a recent re-launch of the site, while lead gen and new buyers have seen significant increases.* Responsible for marketing efforts such as PPC, SEO, and email marketing to drive traffic to the web properties.* Manage the Marketing Automation platform Marketo, the CRM platform Salesforce.com, and all buyer persona and segmentation that stems from these tools.* Own the customer lifecycle, from first contact through last touch, working to ensure an exceptional experience that leads to higher lifetime value of each customer.

As a member of the DynaVox Leadership Team, I led a team of professionals developing and executing marketing strategies that drove customer engagement, trial, conversion, and sales/revenue growth. Helped company increase revenues 200% and go public the first year our team was in place.Primary areas of focus included leading the successful planning and implementation of multi-channel and omnichannel marketing strategies supported by innovative ideas that tie web, mobile, email, search, social, and traditional advertising together to provide marketing solutions based on customer insight and data. Key responsibilities included managing the P&L for the department, as well as our education product lines. Served as Director of Marketing prior to promotion to Vice President.

Hired by the Pittsburgh Division of a Top 10 advertising agency to build out digital offerings. Worked on integrated advertising campaigns for Harry & David, InfoGroup, American Diabetes Association, Hollywood Tans, Olympus, Liberty Medical, Highmark Blue Cross Blue Shield, First Commonwealth Bank, The Alleghenies, Pittsburgh Zoo, and the Children’s Home of Pittsburgh. Oversaw digital marketing efforts for clients, including online display, PPC, SEO, affiliate marketing, and social media. Drove incremental revenue sources by recommending and implementing multi-channel strategies to maximize client revenue, while over-delivering on customer goal expectations.

Helped grow the Online Division of the The Art Institute of Pittsburgh by 7,000 students in under two years. Effectively managed a 15 million dollar recruiting budget exceeding all return on investment (ROI) goals, including recruitment numbers by program, by cost per application and by cost per enrollment. Utilized innovative marketing techniques that included behavioral targeting, building niche marketing relationships with Machinima.com and Deviant Art, and digital public relations efforts that included creating a “Speaker Series” and interviewing industry professionals in film and the creative arts.

Played key role on web development team launching GNC.com for General Nutrition Corporation. Additionally, I managed the Gold Card loyalty program and associated membership marketing, including email, direct mail and database segmentation, as well as oversaw all digital marketing efforts, including PPC, SEO, affiliate and online display ads.