Marketing Executive in Residence.

GTM advisory and marketing leadership for scale-stage software companies.

Hired and mentored 25+ person team across marketing operations, campaigns, user acquisition, lifecycle email, web strategy, and product marketing.

Build enterprise marketing functionality from the ground up, including lead definition, scoring, nurture, and handoff processes. Revamped lead generation campaigns and field programs, mapped to buyer profiles. Re-launched slack.com with new messaging and content UX.

Joined as 3rd marketing hire to build the Growth function, including hands-on management of marketing operations, analytics, lead management, field events, paid digital, SEO, email, and website.

MessageBird powers communication between businesses and their customers — across any channel, always with the right context, and on every corner of the planet. If you’ve ever ordered takeaway, returned a package, contacted customer service or requested a login code, it’s almost guaranteed your interactions have been powered by MessageBird’s technology.

Driving new customer growth through paid and owned media. My teams focus on audience segmentation, paid media management, seo, email marketing, demand generation, analytics & measurement, and international growth.

Atlassian products help innovators everywhere plan, build and launch great software. More than 40,000 large and small organizations – including Citigroup, eBay, Netflix and Nike – use Atlassian’s issue tracking, collaboration and software-development products to work smarter and deliver quality results on time. Responsible for global user acquisition and marketing localization efforts, including full-funnel media strategy & measurement.

* Acquired by Facebook *Using patented search, browse and discovery technology for shopping that leverages social signals from Facebook’s Open Graph, TheFind builds online, mobile, and tablet commerce experiences that help people shop better. Ranked number 12 on the 2010 Inc. 500 list of fastest growing private companies, TheFind was founded in 2005 and is venture funded by Bain Capital Ventures, Lightspeed Venture Partners and Redpoint Ventures. TheFind is a San Francisco and Silicon Valley-based company.Select media:- http://www.nytimes.com/2011/05/30/business/media/30tablet.html- http://www.wired.com/epicenter/2010/09/thefind-facebook/- http://fashionpulsedaily.com/2010/03/31/fashion-2-0-meetup-nyc-%E2%80%93-luxe-vs-mass/

Direct online marketing efforts for website, social, and mobile application, including SEO, SEM, social media, viral marketing, email, events, and analytics. Built community of fashionable women shoppers using social media and old fashioned relationship building.

Responsible for customer acquisition and traffic.

Managed all aspects of multi-million dollar search engine marketing (PPC, SEO) and shopping comparison programs. Also negotiated contract and managed implementation / relationship with analytics provider (Omniture) and search marketing agency (Performics).

Managed web content, production, and development for world's largest power tool manufacturer. Created online promotions and customer acquisition programs, including national sweepstakes. Worked with affiliates and distributors to implement marketing strategies. Managed all Internet related projects and monitored their performance.

Worked on direct mail, online marketing, intranet development, and event planning projects.