Dave Dececco Email & Phone Number

Boston, Massachusetts, Us

Lead communications function for $2 billion company with brands including Samuel Adams, Dogfish Head, Twisted Tea, Truly, Angry Orchard, Sun Cruiser, and Hard Mountain Dew.

Parsippany, Nj, Us

Led global corporate and brand media relations, investor media relations, owner/franchise communications, internal communications, and event management for the world's largest hotel franchise company. Developed and implemented communications strategies to drive business for the company's 21 brands and elevate the Wyndham story across guest, investor, team member and owner/franchise audiences.

Provided strategic counsel and developed communications plans for start-up/early stage businesses, mature businesses, and trade associations.

Purchase, New York, Us

Communications leader for $21 billion division of PepsiCo with global brands including Gatorade, Lipton, Mountain Dew, Naked Juice, Pepsi, Starbucks and Tropicana.Built communications structure for newly combined division after PepsiCo reorganized its beverage operations. Developed a communications plan aligned to the business priorities. Market share versus largest competitor improved steadily for four years.With CMO and legal team, created infrastructure to better integrate brand marketing and communications to protect the reputation of the company and its brands.Developed new approach to employee communications to engage 50,000+ field and frontline employees through internal social media channels, enabling best-practice sharing and improving morale and performance. Delivered record-setting positive news coverage on big brand initiatives in 2018 in both social and traditional media channels, demonstrating a 10% improvement over the three prior years.Established system of analytics to better measure overall external media relations impact. Drove repeated score improvements since its inception. In partnership with industry competitors, led communications and public policy strategy for the American Beverage Association’s work related to beverage taxes, scientific studies and environmental issues. Highlights of this work include a repeal of the Cook County (Chicago, Ill.) beverage tax in 2017, which saved an estimated $20MM annually for PepsiCo.In partnership with the Alliance for a Healthier Generation, developed, launched and implemented a major initiative to reduce beverage calorie consumption in select at-risk communities by 20% by 2025. The 2017 data demonstrated a calorie reduction across all five markets for the first time, ranging from a 5.5% reduction in rural Alabama to a 2.2% reduction in East Los Angeles.

Purchase, New York, Us

Communications leader for the manufacturing, sales and distribution operating unit of PepsiCo beverages in the U.S., Canada and MexicoInstilled a proactive approach to media relations, internal communications and community engagement for the unit, which handled approximately 75 percent of PepsiCo's North American beverage volume and employed more than 60,000 people.

Purchase, New York, Us

Selected along with one other communications executive to start a global media bureau for PepsiCo.Developed and implemented media relations strategy for PepsiCo CEO. Crafted messages and managed successful interviews in news outlets including BusinessWeek, CNBC, CNN, The Financial Times, NPR and The Wall Street Journal.Secured interviews for PepsiCo CEO at World Economic Forum in Davos.Drove improved news media results to advance PepsiCo’s corporate reputation, including a 10% increase in positive coverage in 2010 and the best overall results in four years.Led PepsiCo’s external financial communications on earnings and M&A. Improved and expanded earnings coverage by establishing quarterly call with CFO and inviting international media. Maintained strong relationships with key reporters from major national media outlets, including the Associated Press, Business Week, The New York Times, Reuters, USA Today and The Wall Street Journal.Instilled a spirit of responsiveness in the media relations team that led reporters to consistently rate PepsiCo’s staff above its competitors.

Purchase, New York, Us

Served as company spokesperson on business performance, lawsuits, new product launches, challenging industry issues and new business opportunities.Built agency and industry resources at the American Beverage Association to combat negative press about sweetened beverages, enabling faster responses to scientific studies and reports. Tone of news coverage on the industry improved from 46% positive to 68% positive after first year.

Purchase, New York, Us

Led brand publicity efforts on advertising campaigns, sports programs and national promotions. Generated company-best publicity levels for Pepsi in three consecutive Super Bowls.

Purchase, New York, Us

Publicized business wins and handled news opportunities for the company’s non-carbonated brands.Awarded PepsiCo Chairman’s Award for publicity efforts on Pepsi’s digital media programs.

New York, Ny, Us

Drove successful public relations programs for 15 NBA sponsors and 10 WNBA sponsors, including American Express, AT&T, Coca-Cola, General Motors, Kellogg’s, McDonald’s, Schick and Sony.Generated extensive marketing publicity for the inaugural season of the WNBA and NBA at 50.

Led eight marketing and public relations accounts at mid-sized sports marketing agency.Created the first NHL-themed promotion in the Czech Republic for Mennen Speed Stick.

Led publicity for 300,000-member, 32-sport amateur sports organization with 58 local associations. Started monthly amateur sports page in USA Today positioning the AAU as the leader in youth sports. Directed media relations efforts and athlete logistics for AAU Sullivan Award, given annually to the nation’s outstanding amateur athlete.

B.S., Communication

M.S., Sports Management