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@cheskin.com
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Dave Decelle is listed as Insights-driven artisan storyteller & framework craftsman at Decelle Consulting, based in San Francisco Bay Area, United States, United States. AeroLeads shows a work email signal at cheskin.com, phone signal with area code 866, and a matched LinkedIn profile for Dave Decelle.
Dave Decelle previously worked as Principal at Decelle Consulting and Course Instructor at California State University, Long Beach. Dave Decelle holds Ma, Mass Media & Society Studies from San Francisco State University.
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AeroLeads found 1 current-domain work email signal for Dave Decelle. Compare company email patterns before reaching out.
After 7 years as a Director of Consumer Insights at Netflix, I started my own consulting firm in 2019. For over 20 years, I've been weaving essential consumer and business insights into compelling stories and conceptual frameworks that simplify complex relationships, crystallize business strategies, and, ultimately, persuade executive audiences. I'm adept at synthesizing insights across multiple data sources, including qualitative, survey, behavioral, a/b test and analyst data. I apply design thinking in my research to develop conceptual frameworks that creatively contextualize business opportunities and unlock innovative thinking.While I most recently focused on the technology and entertainment media categories at Netflix, I have experience across a variety of sectors, including financial, automotive, food & beverage, retail, and general consumer goods and services. In a past life, I was a videographer and multimedia producer, and I continue to apply those storytelling skills to bringing consumers to life in a compelling way that helps business leaders deeply empathize with their customers. My work has spanned the globe, taking me to such places as London, Stockholm, Barcelona, Paris, Berlin, Tokyo, Singapore, Beijing, Seoul, Mumbai, Ho Chi Minh City, Bogota, Sao Paolo and Voronezh (that’s in Russia). In my downtime you can find me surfing head-high waves on my longboard off the coast of Santa Cruz, CA.Experience in: Consumer research, consulting, storytelling and conceptual frameworks that drive innovations in product and content development, brand positioning, and marketing strategy.
Listed skills include Technology Category, Consumer Packaged Goods, Customer Insight, Qualitative Research, and 20 others.
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For more than 20 years, I've been uncovering essential insights about consumers and weaving them into compelling stories and conceptual frameworks that simplify complex relationships, crystallize business strategies, and, ultimately, persuade executive audiences.
Long Beach, CA, US
I find it very rewarding to pass on the knowledge and skills I've learned over my 25 year career to the next generation of market researchers by teaching the "MKTG 470: Marketing Research" course at CSULB.
Los Gatos, CA, US
Leading strategic, global consumer research to inspire and unlock innovation for product, content, and interactive storytelling experiences.
Strategic consulting and market research to inform new market opportunities, product/service innovation, and brand experience. Expert in all aspects of qualitative research, including IDIs, focus groups, ethnography, and online. Able to interpret and develop a story from quantitative data. Some experience in researching secondary/analyst sources to develop.
Managed a team of 12 people focused on the technology category, including qualitative and quantitative researchers, business consultants and designers. Partnered with our Business Development team to shape and execute key account strategy. Served as a member of our Practice Management Group, responsible for identifying and embedding best practices.
Responsible for all aspects of client delivery on large, strategic, often international qualitative market research projects. Led internal initiative to develop best practices in video deliverables.
Led smaller, more tactical qualitative research projects for clients. Responsible for developing all research materials, moderating, analysis, report writing and client management.
Supported senior researchers in all aspects of market research projects, including qualitative screener and discussion guide development, one-on-one interview moderating, qualitative and quantitative analysis, and report writing.
Produced corporate and documentary videos as well as interactive multimedia for a variety of clients.
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Dave Decelle works for Decelle Consulting.
Dave Decelle is listed as Insights-driven artisan storyteller & framework craftsman at Decelle Consulting.
AeroLeads has found 1 work email signal at @cheskin.com for Dave Decelle at Decelle Consulting.
AeroLeads has found 1 phone signal(s) with area code 866 for Dave Decelle at Decelle Consulting.
Dave Decelle is based in San Francisco Bay Area, United States, United States while working with Decelle Consulting.
Dave Decelle has worked for Decelle Consulting, California State University, Long Beach, Netflix, Cheskin Research, and Self Employed.
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Dave Decelle holds Ma, Mass Media & Society Studies from San Francisco State University.
Dave Decelle is listed with skills including Technology Category, Consumer Packaged Goods, Customer Insight, Qualitative Research, Market Research, Quantitative Research, Positioning, and Segmentation.
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