Vp Of Marketing And Communications
CurrentKey Marketing and Comms projects include: - Inventory and define roles for MarTech vendors - Define three primary roles of the Marketing function within Sourcepass - Brand Awareness: Build recognition & positioning - Sales Enablement: Content & education - Demand Generation: Converting leads into clients - Manage Marketing Team functions, including content creation, PR, social media, and events - Work with vendor to define six Service Principles & leverage extensively in content - Create materials including sell sheets, battle cards, case studies, white papers, & PowerPoint templates - Launch new client-facing monthly email newsletter cadence - Write and post multiple blog articles per week - Coordinate social media calendar and content creation - Lead website architecture and wireframing project - Partner with SVP of Strategic Relationships to leverage key partnerships - Lead rebranding efforts for M&A integrations - Create definitive Branding and Messaging Guide - Align all efforts to corporate Strategic TenetsKey Culture and Comms projects include: - Partner with CEO to define Mission, Vision, and Operating Principles - Produce Press Release copy and content - Spearhead launch of KazooHR/WorkTango Rewards and Retention Program - Create & produce bi-weekly internal video podcast - Create & produce internal monthly updates newsletter - Produce quarterly virtual Town Halls leveraging Teams Live Events - Produce monthly Coffee Talks w/ various leaders leveraging Teams Live Events - Define internal communications guide to provide use cases for Yammer and Teams - Create & moderate dozens of Yammer communities as a "virtual water cooler" for a remote work force - Create content for & provide basic admin support for Docebo Learning Management System - Create digital signage & screensaver content via Netpresenter visual communication software - Chair Culture Committee