David J. Dierking, Mba Email & Phone Number

Manage maintenance web analytics tool to ensure accurate tracking and reporting of site data.Lead development and execution of effective tagging strategies to capture relevant data points and events on the website.Collaborate with cross-functional teams and agencies to define tagging requirements for new website features, campaigns, and initiatives.Ensure regular audits of tagging implementations are conducted to ensure data accuracy and integrity.Analyze website data and user behavior to identify trends, patterns, and opportunities for improvement.Create reports and/or dashboards to effectively communicate key findings and present actionable insights to stakeholders.Perform in-depth analysis of website traffic, conversion rates, user engagement, and other relevant metrics to uncover areas for optimization.Utilize A/B testing methodologies and tools to optimize website performance and user experience.Stay up-to-date with industry trends, best practices, and emerging technologies in web analytics, tagging, and data analysis.

Glen Allen, Va, Us

Strategic Analytics Integration o Conducted comprehensive understanding of each business areas goals and objectives to define Analytics integration needs during project builds. o Collaborated with design, engineering, and optimization teams to infuse data into development plans, ensuring alignment with stakeholders objectives. o Developed frameworks for user-behavior tracking within the e-commerce funnel, ensuring the deployment of Analytics tracking within established timelines.Analytics Management & Reporting o Set up analytics goals and reports in accordance with PM, primarily focusing on DataLayer and Adobe Analytics. o Partnered with Product, Sales, & Marketing teams to deliver insightful dashboards, reporting, and analysis using Adobe Analytics, Adobe Target, and Adobe Experience Cloud. o Managed the full lifecycle of the enterprise web analytics program, driving alignment across departments for accurate measurement of product releases and marketing campaigns.Customer Experience & Optimization o Championed cross-channel customer experience improvements by building new insights and offering recommendations to optimize KPI impacts. o Supported and informed website and marketing A/B tests, measuring the impacts of new experiences and ensuring optimal performance.Data Management o Oversaw data collection and sharing strategies between Adobe, Snowflake, and other integrated systems, ensuring seamless data flow and integrity. Work with Looker and R for deeper analysis. Key Contributions o Revenue & Registration Enhancement: Managed A/B testing tool (Adobe Target), achieving a 50% increase in registration rate and contributing to a $48M increase in revenue. o Cost Efficiency: Led contract negotiations and software utilization improvements, resulting in a 17% cost savings per year.

Omaha, Ne, Us

Lead web analytics strategy, implementation, and improvements across enterprise web properties. Collaborates with marketers, analysts and leaders throughout the organization to understand web properties and performance indicators. Develop requirements and configure self-service reporting and dashboards to monitor performance.Promote data driven decision making and enables self-service of tracking performance of digital experiences.Responsible for analyzing Search Engine Optimization (SEO) across all web properties, consulting and providing recommendations for performance improvements.Own, evangelize and prioritize the SEO backlog and work with designers and devs to implement recommendations.Key Contributions:o Road mapping and implementing Adobe Analytics company wide.o Migrate Google Universal tags to more robust GA4 tagging.o Clean up of over 60 GA properties and several hundred views to streamline analytic insights and adoption

Omaha, Nebraska, Us

Work across multiple teams to lead and define analytics strategies. Develop product roadmaps and coordinate execution of enhanced capabilities within Adobe Analytics, A/B testing tool, personalization, tagging and reporting platforms.Analysis: Design, produce and interpret reports for Marketing and CRM database. o Blending multiple datasets and insights into easily accessible and actionable visualizations using DOMO, power BI and excel. o Collaborate with UX team to build, implement and test best in class experiences. o SEO: developed self-service SEO reporting suite and lead the prioritization and revenue estimates for changes.Key Contributions: o A/B testing sizing, data capture and analysis for over 50 tests. o Aided in Adobe Analytics SDR build and tagging migration to new tag manager Adobe Launch. o Voice of Consumer overhaul for customer effort score, net promoter score, customer satisfaction, and product reviews. o Robust build out of an SEO dashboard/research tool connecting Google Search Console, Google Analytics, SEM Rush and other analytics tools.. Certifications:Adobe Data Workbench Analyst Adobe Training Completed: o Analytics (Report builder, Workspace, AdHoc, Mobile App) o Data Workbench o Analytics Implementation o Audience Manager o Campaign Standard o Target o Launch (Tag manager)

Minneapolis, Minnesota, Us

Digital Experiments: Product owner for all A/B testing (conversion rate optimization). Focus on plan, executing, and measure experiments and conversion tests . Collaborate with internal and external teams to create and optimize end-to-end user experience across multiple channels and customer touch points. Key contributions: o 2018 impact of $322,500 incremental revenue and 29% conversion increase to date. o Reduced cart abandonment by 20.5%.Vendor Management: manage the relationship with 4 external agencies as well as several technology partners. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Key contributions: o 2018 on-boarded 4 new technologies ranging from Google Optimize (A/B testing software) to cart abandonment technology.Strategy: Brainstorm and lead traditional and eCommerce marketing campaigns via multiple channels including email, social, Amazon and direct mail. Ideate new sales strategies for 130 stores and online. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) and create visualizations with Domo and PowerBI, • Direct Mail: optimize the performance of the Direct to Consumer channel by testing and reporting around prospecting, mail frequency, cadence etcEmail Marketing Management: Manage email marketing campaigns end-to-end, including planning, targeting, set-up, testing, execution, reporting and optimization.Project Manager: Owned the entire eCommerce replatform and reskin. Keeping track of key milestones, needs and budgets.

Kearney, Nebraska, Us

Digital Experiments: Leading the A/B testing team (conversion rate optimization) by proactively planning, communicating and running analysis on current and upcoming split testing initiatives. 2017 impact of $20.6 million.Dynamic Merchandising: Product owner - Continual planning and execution of new products and enhancements for eCommerce, mobile app and email placements. Also, manage split testing of rec's to optimize merchandising’s KPI’s. 2017 AOV increase of 19% compared to LY. Develop and pull Google Analytics reports to identify A/B test opportunities and resolve design, navigation, or UI questions. In addition to new feature/functionality analysis and reporting of potential exposures, defining KPI’s and other metrics for implementing new site features.Analysis: Design, produce and interpret reports for Marketing and Buckle CRM database. Identify opportunities in the guest database as well as report campaign effectiveness to measure performance and support business decisions. Also active in Search Engine Marketing Strategy, Social Media Strategy and Digital Ad Units (Targeting and Retargeting).

Sidney, Nebraska, Us

Initiate plans for next years mailings (includes catalogs, retail ads, etc)Integrates multiple marketing plans for one merchandise area into on comprehensive plan that meets sales plan and budgetIntegrates marketing strategies with testing strategies to provide actionable answersExecute marketing and program level testing/reporting for competencyCoordination with enterprise analytics to statically model customers and organize customer information in a merge sheet for outside vendorsCombine reports from various sources to come up with a plan across marketing programs Coordinate with outside vendors for scheduling needs and long term planning of rental lists and SPDP executionDetermine effective customer segmentation to receive catalog mailingAnalyzes testing data for specifics programs customer testing and commicates results with marketing

Sidney, Nebraska, Us

Participate in new product ideation and assist in Tech Package hand-off to technical developer and factories. Tracks tech package and CBD (cost breakdown sheets) from initiation though line close. Monitors the check points as it pertains to field test samples, photo samples, spec information, etc, between the vendor and functional teams within the Cabela’s organizationAccountable for timely execution and flow through of work load to meet calendar deadlines, including samples, packaging approval, hangtag, coordination with QA and sourcing, etc. Responsible and accountable for accurate item set up and decisions to include model sku and modifier and case pack and selling unit. Assists the Associate Category Managers with store space/catalog page/Internet POD planning. Accountable for accurate vendor files in accordance with company Policies. The file should include Vendor Agreements, Vendor PPLs, Vendor Cost information, Marketing Development Funds, etc.

Sidney, Nebraska, Us

Optimize sales, inventory and ROI through the effective distribution and transfer of Cabela’s product assortment. Responsible for the forecasting and inventory management of replenishment merchandise.Allocate merchandise for vendor to DC, vendor direct, crossdock and DC to store. Accountable for product distribution to storesResponsible for pod and vendor communication to ensure timely delivery of product to maximize sales opportunityAnalyze buying trends to maximize sales and profitabilityAnalyzing need calculations for retail/internet/catalog to maximize inventory productivity

Master Of Business Administration (Mba)

Bachelor'S Degree, Marketing, Advertising, Public Relations, German