David Drodge Email & Phone Number

Basel, BS, CH

Switzerland 🇨🇭, CH

• Drives digital transformation strategy and delivery from global through to the country level in marketing, legal, IP, compliance and sustainability:
• Delivering value using #AI like large language models #llms,natural language processing #NPL -document experiments like RocheGPT, Knowledge management community growth 400% yearly (using Starmind), & XR extended.
• Actively manages 3rd party resources like consultants, technology providers and agenciesConsolidated agencies of record (AOR) to 6 – now with 70% of digital spend
• 2020 PR Awards finalist in the highly contested Innovation Award: “Memes for Haems”
• Ensuing digital launches identify competitive opportunities; include effective omni-channel (OCM) content deliverables of high quality through a sustainable implementationRebooted our relationship with the digital.
• Inspiring new conversations on customer experience, data driven decision-making, critical metrics and user experience to embed digital within the commercial and medical teams

• Leading offline and online (digital) marketing campaigns and partner engagement;
• Establishing partnerships with businesses (k kiosk, P&B Books, and avec) & non-profit charities like Save the Children and the Red Cross; and
• Managing operations for customer support in 4 languages and product management utilizing agile methodologies with experimentation for our digital wallet / coin purse 👛 (fintech)

Basel, Baselstadt, CH

• Leading digital and social media engagement for Novartis:
• Leading a centre of excellence to deliver the best digital and social media advice across the leading (Facebook, Instagram, Google, Twitter, and Linkedin), emerging, and local players (Wechat in China) and practical.
• Proactive outreach to internal client groups to ensure key markets and functions are active in social media and digital in a compliant and appropriate way leading to tangible business outcomes
• Guide clients in designing and delivering metrics/performance management for each social media initiative undertaken within their larger multi-channel marketing strategies.
• Outreach to supporting functions, such as training, compliance and legal, to ensure proper support for social media implementation in countries, regions and functions.
• Own and deliver the social media platform across the whole of Novartis, Alcon, and Sandoz

Gland, Vaud, CH

• Leading digital and a valued voice influencing beyond just digital, directing marketing and communications at all levels of WWF (leadership to experts & global to local)
• Partnered with leading organizations towards common goals: o Apple, Angry Birds (Rovio), Baidu, Coke (AH), EA, Google, H&M, and Kiko Co-chair of the successful bid to have.eco run by its community
• Promotions focused on innovation which resulted in 3 times (X3) engagement o Led digital campaigns fighting for Wildlife, Renewable Energy, Oceans, World Heritage and funds (fundraising / e-commerce)o Go Pro camera on.
• Platform re-engineering o Global digital payment platform created with Adyen acting as the common payment platform worldwide for WWF including Arctic Home with Cokeo Implementation of a new Digital Asset Management.
• Performance with purpose doubling WWF’s social media audience in 2 years on Facebook, Google+, & Twitter to drive outcomeso Established best practice editorial and re-use of content worldwide growing the WWF network.
• Promotions, digital gaming, search (SEO/SEM), Big Data, CRM, email, intranet including Yammer, (messaging) apps, partnerships, chatbots, mobile & desktop websites, and social media for WWF and Earth Hour worldwide.

Basel, Basel, CH

• Leading over 200 Syngenta websites worldwide with new digital brand and security guidelines:
• Increased online brand compliance by 3 times (X3) and increased the amount of all web traffic on the strategic platform from 20% to 50%
• Managed projects through internal teams and 3rd party relationships with agencies, on and offshore, working hand and hand with I.T. to get things done
• Ran the strategy, and operations of the strategic Internet platform including the digital council, internal training, and the weekly digital operations calls - spreading website, social media, Search Engine.

Edinburgh, GB

• Led a brand review and online optimization for Origo and all of its services serving the UK financial services industry:
• Brand audit and long-term brand framework
• Primary B2B research into customer perceptions of the brands ranging from Financial Advisers (including IFAs) to Product Providers
• Website and search engine optimization to drive key performance indicators including the re-launch of Unipass (with the line extension Securemail)

London, England, GB

• Managed WoodMac.com in the Life Sciences (Pharma), Energy, & Minerals industries. Optimized online marketing with web analytics, video podcasting, best practice for email, CPC advertising:
• 67% increase in sales leads in the last year alone through the proprietary CRM using proven and innovative techniques like video podcasting
• Lead the project management of the new corporate homepage, product portal, and e-commerce website improving the conversion rate by 10 times and Search Engine Optimization (SEO) by 2.5 times
• Introduced Google Analytics to the organization during its beta (cutting edge then)

Madrid, ES

Managed all aspects of 2 global travel portals (checkmytrip.com & amadeus.net) from strategy to day to day customer service and business development across 17 languages · Strategic redesign and continuous improvements based upon research doubled traffic to 3.5 Million visitors/month (with a 90% approval rating) · Optimized content purchasing by cutting.

Madrid, ES

Managed web projects for various clients to deliver e-commerce travel websites & products (planitgo)· Member of the steering committee of Amadeus’ joint venture opodo Italy · Implemented e-commerce travel web sites for clients like the Travel Channel · Headed Interactive TV project on the Open TV platform (used by Sky)

Tokyo, JP

Co-ordinated and oversaw Web sites for Sony in 20 countries and 12 product Groups with project managers as direct reports · Implemented & managed SonyEurope.com (with a 88% approval rating) · Managed budgets and negotiated contracts with suppliers (5 agencies) · Strategic review using primary research to complement the continuous surveys done on the site

Digital advertising agency using World Wide Web, interactive disks and multimedia kiosks to fulfil customers marketing needs.

Doubled sales (X2) with effective promotion & 2 new courses based on strategic insight.Taught marketing to Graphic Design students.

Boston, Massachusetts, US

Earned the President's Club award for top sales, Dickie Dee Ice Cream

Post-Graduate Diploma: Ai In Ip, Law

Executive Education, Digital Transformation Sprint, 2022, Artificial Intelligence 🤖 2020, Owp & Being Innovative 2017

Micromasters Edx Digital Transformation Leadership, Digital

Executive Education, Global Marketing Strategy (Insead), Pm (Bu), Scrum Pspo, Agile Safe, & Advanced Design Thinking

Msc., Marketing

B.Comm. (Co-Op), Marketing