EnterpriseWeb® enables the composable business.EnterpriseWeb is a Cloud Native Platform for I/O and Compute Intensive Applications. The Platform enables organizations to design, run and manage dynamic, data-driven, highly-connected business solutions.EnterpriseWeb re-imagined middleware for the 21st century - lightweight, horizontally architected and elastically scalable. It represents a shift from monolithic stacks to a loosely coupled application fabric where middleware and network functions are realized as dynamically orchestrated services.The platform operationalizes a Service Oriented Architecture to enable the composable digital business. It allows people to interact naturally with virtual and physical resources, flexibly forming relationships with objects just as people connect in social networks.EnterpriseWeb's run-time environment features an Intelligent Software Agent, SmartAlex®, which dynamically orchestrates Cloud, IoT, Network and Systems pipelines, as well as human workflows. By automating complex IT tasks, EnterpriseWeb enables unprecedented IT productivity and empowers the software-defined enterprise.EnterpriseWeb delivers transformational solutions worldwide in industries from Telecom to Life Sciences. It works closely with independent software vendors, system integrators, and domain partners to bring highly-differentiated offerings to market.

Quadrupled the company's total annual sales during tenure.Led direct sales effort and personally accounted for 80% of all new software and services business. Built the company up from a small regional player to a global company with market leading accounts.Developed brand, wrote all marketing copy and general corporate communications, as well as designed the corporate website and brochures.In collaboration with customers founded InfoEd Community Advisory Group (ICAG), to promote constructive dialog with customers and continuous product improvement.Managed a staff of four, and kept total cost of sales and marketing (including commissions) at half of the software industry average.

Worked closely with the company’s Founder/CEO on all matters of corporate strategy (financing, pricing, target market, competition, etc.)Developed prospective partners and investors. Pitched business plan to Venture Capital community. Won a slot on a NYC based Venture Capital Forum.Conceived new corporate slogan 'Supply-On-Demand' (still in use) and executed new look and message across the company’s print collateral, direct mail, advertising, tradeshow exhibits and website.Coordinated public relations efforts, Arranged and led briefings with industry analysts.

Joined family business, market leading professional graphics production firm, during the economic downturn of early 1990s. Provided leadership and organization skills to help company reorganize.Directed daily operations of 250 person company. Reduced employee attrition to 2% per year.Led sales team. Personally developed some of the company’s largest corporate accounts: Warner Bros.; Sony Music; The Museum of Modern Art; British Airways.Doubled the company's total annual sales during tenure.Cultivated new business opportunities (i.e. outdoor media, from zero sales in 1996, to $3.5 million for 1998)Responsible for all advertising and promotional efforts. Conceived and implemented new brand identity. Oversaw production of all creative. Produced award winning Interactive CD-ROM and Print Ad.Established myself as an industry expert. Speaking engagements included: Seybold; The Photo-Expo; The Advertising Photographers of New York; TED6; The American Society for Media Photography; The Rochester Institute of Technology; The School of Visual Arts.Managed public relations. Placed articles in the New York Times and the Washington Post, in addition to trade press coverage. Provided interviews, notably Dateline NBC.

Oversaw development of mixed-income housing. Coordinated all professionals (bankers, builders, architects, lawyers, etc.) Provided financial analysis for projects (typically $20-$50 million dollars). Monitored projects in construction.Managed 1,000 units of Section 8 housing. Supervised Staff of 30 (security, administrative, maintenance). Responsible for financials. Initiated major capital improvement program. Developed community relations.