Dave Earl Email & Phone Number

Cremorne, Victoria, Au

As the US Marketing Manager, I am at the forefront of RateMyAgent’s growth in the US market. Reporting to the Senior Marketing Manager in Melbourne, I work remotely and lead the marketing efforts on the ground in the US, driving acquisition and growth. I balance strategy and execution, leveraging my experience from a start-up or scale-up environment and my familiarity with the real estate industry.I am a crucial member of a small but mighty marketing team operating across the US, Australia, and New Zealand. My role involves everything from forming key partnerships with brokerages to executing Account Based Marketing and developing scalable communications. I plan product Go-To-Market campaigns, manage events, and create content strategies—all with a focus on driving revenue growth and reducing churn.

Established a web development and branding consultancy, delivering bespoke digital solutions to adiverse client base.

• Revolutionized digital marketing for top Bay Area agents, enhancing their online visibility and brandawareness by up to 100% - 250% within 6 months to 1 year.• Achieved rapid expansion, scaling the company's services to cater to the needs of 35 top-performingrealtors in the Bay Area within a span of less than two years.• Assembled a diverse team comprised of creatives, photographers, videographers, and twocontractors to consistently deliver exceptional results for all clients.• Pioneered innovative social media solutions, catering to the unique needs of multiple clients,significantly increasing their market presence.• Spearheaded listing management services, delivering custom and impactful marketing content,resulting in substantial brand recognition improvements and higher total sales volume.• Created and designed video content for social media advertising campaigns for all listingmanagement clients. Meticulously tracking metrics such as exposure, reach, and engagement.Ensured compliance with Fair Housing laws by regularly updating target areas and interests.• Scheduled and influenced regular portrait photography sessions for clients to maintain a consistentimage in their online and print marketing. Updated portraits and lifestyle photography were utilized inhigh-performing testimonial posts on their social channels.

San Francisco, Ca, Us

• Directed a dynamic team of 30+ professionals (full time and contractors), streamlining operations todrive positive results + reviews overall from key stakeholders, office managers, realtors and themarketing department.• Identified and capitalized on departmental growth opportunities, improving marketing productivity by60% and rapidly advancing to a leadership role within 3 months due to exceptional performance.• Developed and implemented a comprehensive onboarding process for new agents, includingpersonalized hour-long calls and fast-tracking procedures for agents with listings and expediting thenew agent portrait photo process.• Managed, hired, fired and operated a team of 30+ colleagues and contractors in an extremely fastpacedenvironment "not only fulfilling his daily obligations but going above and beyond" - JamesNunemacher - CEO of Vanguard Properties• Implemented a more efficient system for approving photography invoices, leading to quickerturnaround times and resolution of any billing issues. This resulted in improved financial managementand vendor relationships.• Successfully researched, launch and oversaw all Adwerx Enterprise and Adwerx TV campaigns foragents, developments and the brokerage. Creating and managing a budget of $250,000 a year forJust Sold and Just Listed automated advertising campaigns for all realtors in the brokerage.• Successfully more than doubled Vanguard Properties' Social Media channels from 1,700 to nearly4,000 followers through strategic content curation, consistent posting schedules, and activeengagement with realtors and agents.

San Francisco, Ca, Us

• Trouble shoot photography scheduling issues and resolve conflicts with contractors - billing and image/video quality• From April 2018 to June 2018 I identified opportunities for growth and areas to streamline in the Marketing department to increase productivity by 60%• Offered a raise and new title in 3 months after excelling in all tasks, projects and management ability

New York, Ny, Us

• Design custom MS Office and Powerpoint template design to be used by the SHIP team• Create custom animations for presentations to enhance content absorption while displaying lots of data

Update website copy, photos, social media, and custom WordPress theme.

Increased marketability through enhancing online presence with smart development choices.Managed photography for both the staff and the food to increase the brand of the company.

Discovered the best user experience for online users utilizing the main and micro website.Addressed current digital needs by showcasing immigrant stories for research.Laid the ground work for an Angel Island Library portal archiving over 30 years of stories.

Single Page CommunicatorReport TemplatePowerpoint ShellFact Sheet

Us

Updated website copy, photos, social media, and custom WordPress theme.

Built digital infrastructure for a start up wine and food festival.Directed all aspects of digital and print collateral to convey a concept that will ignite the senses.Adjusted to the market response by delivering a successful email marketing campaign.

Collaborated with the festival board to simplify and update website content.Converted out of date Joomla platform to newer and more responsive Wordpress theme.Launched the new website with a MailChimp email marketing campaign.

Assessed each product's deliverable date and needed assets in order to create a more accurate plan and schedule.Collaborated with the Media Developer and corresponding team members to develop a more complete product.Presented the final digital product to the Media Developer and Team Lead.

Cultivated a personal yet professional image for a start-up consulting firm.Implemented input forms to aid in client management and verification.Developed and implemented video introductions to increase audience capture by 70%.

Collaborated with BDIS and the Elsewhere Media to develop interim and future branding.Developed print collateral for national conventions.Integrated salesforce to maximize data collection and future data usability.

- HTML5, PHP, CSS3, JavaScript(JQuery), WordPress, Google Analytics, Illustrator, Photoshop, ContactMe, Jot Form.

Collaborated with OCS foundation and marketing team to deliver the Operation Mission One Web Initiative.Implemented third party sources to introduce crowd-funding as a fundraising methodology.Developed the Mission One API search feature thereby creating an all-in-one search engine for jobs, housing, education and family services.

Collaborated with the CEO to increase functionality and update the blog and layout functionality.Created final WordPress design making a smoother and more functional online presence.Implemented trending, comment, search, contact and social functionality for a more vibrant corporate presence.

Updated website copy, photos and developed PDF menus to capture more clients.Increased online leads by 85%.Scrapped outdated Gif animation for a smooth and modern JQuery slideshow.

Imparted the client's passion for politics into every aspect of the design.Raised $1000 in the first 3 hours using GoFundMe.Managed and notified client of trending topics in San Francisco.

Designed and implemented new online store for software as part of a wider business strategy.Performed troubleshooting for browser issues thereby streamlining online business.

Designed, developed and implemented company website to increase market-share.Implemented a Paypal shopping cart to increase online commerce.Staged and processed all photography for the website, a necessary marketing tool in this industry.

Designed company logo through the use of targeted market research to optimize corporate visibility. Increased brand awareness by 30%.Integrated CRM to manage and verify customer inquiries.

Implemented all video components for a more comprehensive website design.Developed a sleek WordPress layout for enhanced branding.

Managed and negotiated the sales of Toyota automobiles.Maintained relationships with customers to increase future sales and word-of-mouth marketing presence.

Marketed and leased vacant properties.Maintained the profiles of all properties using property wave.Performed monthly inspections at each property for quality assurance purposes.

Established and maintained relationships with clients to increase potential revenue.Increased sales through maintaining personal relationships with various clients.

Bachelors Of Fine Arts, Web Design And New Media

Associate Degree, Computer Science

High School Diploma

Real Estate License