David Ekrem Email & Phone Number

Dedham, Massachusetts, United States

• Oversee production of high-quality written and visual content that promotes HSL’s mission and service offerings, supports business goals, engages key audiences, and aligns with the customer journey. • Partner with members of the HSL editorial board to align and repurpose content and to assess its success and impact. • Ensure the accuracy and search engine optimization of HSL’s main website, including the blog, in order to meet the needs of seniors, their adult children, potential employees, and others. • Work with stakeholders across the organization to showcase HSL’s expertise in senior care and service offerings, research, and teaching. • Responsibilities include HSL’s websites, blog, email newsletters, print collateral, and other digital content.

Boston, Massachusetts, United States

Led the design, implementation, and management of SEO strategy for the Mass General Brigham hospital system, comprising the two largest teaching hospitals of Harvard Medical School plus additional specialty and community hospitals. In addition to serving as the go-to SEO expert and thought leader system-wide, I directed in-house organic search and digital content development functions as well as external SEO agency collaborations. My focus was on aligning SEO, content, and marketing roadmaps with the goal of increasing organic search traffic to Mass General Brigham web sites through Google, Bing, Yahoo, and other search engines. I also set, monitored, and reported on organic search baseline metrics. • Established all in-house SEO processes, services, and procedures. Continually researched, recommended, and incorporated new strategies, technologies, and opportunities in organic search.• Proactively architected and articulated to chief marketing officer proposal to establish organic search as a key marketing channel in which to invest to complement other marketing channels, including paid search, TV, radio, and social. Advocated for and secured buy-in for bringing on an SEO agency to assist in efforts.• Researched, vetted, selected, and oversaw best-in-class SEO agency in the following: conducting technical audits of system's web sites (more than 900,000 pages); conducting content audits of priority service lines; and in effectively communicating improvement recommendations to Content and Site Strategy teams.• Effectively translated agency findings and recommendations to Content and Site Strategy teams to drive high-impact improvements and to increase search rankings through focus on consumer and professional-facing healthcare content, service-line content, and other areas.

Greater Boston Area

Led development and implementation of digital media strategies to connect patients and parents with physicians and treatment programs. To achieve this, I oversaw teams in production and maintenance of digital channels including web sites, social media pages, and off-domain properties.• To expand awareness of and drive revenue to the severely resource-constrained children's hospital, recommended use of organic search as a low-cost marketing channel.• Increased qualified traffic to MassGeneral Hospital for Children (MGHfC) web sites by as much as 12X through organic search strategy focused on creating pages for specific clinical and research interests of doctors based on the way patients use search engines to find care.• Launched a new digital marketing internship, which proved to be a cost-effective method to expand the marketing capabilities and reach of the fiscally challenged Department of Pediatrics. Created rewarding internship opportunities in digital marketing, digital marketing analytics, and web development.• Department's 50+ interns wrote and published more than 100 new web pages optimized for search, conducted three technical audits of massgeneral.org, and migrated thousands of pages for site redesign.• Delivered a 300% increase in brand impressions to MGHfC by implementing a technical SEO fix to doctor profiles, treatment programs, and research labs.• Conducted in-person usability testing with patient families resulting in redesign of web site's Find a Doctor system.• Launched active management of Google My Business listings for clinical services.• Conducted first comprehensive survey of hospital social media in North America with partner Ed Bennett at the University of Maryland Medical System. Survey was subsequently adopted by the Mayo Clinic Social Media Network.• Wrote original social media guidelines for Massachusetts General Hospital.• Launched and managed MGHfC’s well-trafficked social media pages on Facebook, Twitter, and YouTube.

Boston, Massachusetts, United States

Newton, Massachusetts

New York, New York, United States

New York, New York, United States

New York, New York, United States

New York, New York, United States