Developing innovative solutions for the Bank as part of the Fintech Innovation Strategy Unit; identifying and engaging with Fintech partners to service profitable growth opportunities for the Bank, from initial identification and engagement, through to proof of concept and migration into the Bank for MVP.

Key Responsibilities• P&L responsibility for the Irish National Lottery Digital Channel – www.lottery.ie• Online Strategy, including marketing, data, platform and multi-channel • Digital Marketing, inc. Acquisition (PPC, SEO, Social), digital Brand activity, and CRM• Digital platform including specifications, project management, internal and external development (web, apps, CRM, BI tools)• Team recruitment, development, coaching & leadership (six direct staff plus agencies and “dotted lines” to Business Analysts, CX, PMO)• KPI setting for digital channel • Regulator Liaison with responsibility for online responsible play strategy and reportingAchievements • Successfully grew channel share from under 2% to 3% in year one, 3% to 6% year two, increased revenue by 35% year one. Delivered 78% Year on Year sales growth year 2. • Launched transactional Lottery Apps including retail support (ticket scan). Class leading functionality in lottery, and a key innovation subsequently implemented in other Camelot markets• Launched fully responsive website Dec 16 • Successfully launched fully integrated digital campaigns for Irish Lottery for the first time (Multiplier instants, app campaign, EuroMillions, Lotto Time To Play) • Project managed the integrated social media into the business (including CS) from previous PR function.

• P&L responsibility for Arnotts’ Digital Ecommerce Channel • Online Strategy, including development and logistics plan (including own buy and concession integration) • Digital Marketing, including Display, PPC, SEO, Social, digital retail support activity, and CRM (including Loyalty)• Digital platform including specifications, project management, internal and external development (web, apps, CRM)• Team recruitment, development & leadership (six direct staff plus agencies and CS team)• Customer Loyalty Programmes including running of project team for Wonder Card development and launch. Wonder Card is a class-leading loyalty programme with live online and retail redemption and innovative App integrationAchievements• Rebranded and relaunched existing platform, improving user experience • Expanded product offering, restructured logistics, reduced delivery costs by 38%• Launched Arnotts’ Click & Collect Service• Recruited new online team, returned 2010/11 online budget to plan (substantially behind on joining) and received approval for online strategic plan by Board and shareholders• Grew channel sales by 60% year two.• First Irish website to achieve brand approval to sell Estee Lauder online, and Coach• Launched Arnotts first App (Christmas Gift Guide), shortlisted for 2014 AIM award• Launched online elements for Arnotts Wonder Card Loyalty programme including website and apps

Key Responsibilities• Implementation of eircom’s content strategy, including sourcing and managing third-party content partners, platform and technology partners• Responsible for key Value -Added Services (VAS) including webmail and anti-virus products• Responsible for Ad sales on eircom.net including display (third-party agency), search, partnership and Affiliate revenues• Responsible for management and development of team of five programme and business development staffAchievements• Launched new sports sites to support eircom’s sponsorship of the Irish soccer team (SoccerRepublic.ie) and GAA content site (gaelicrising.ie)• Redeveloped eircom webmail and anti-spam VAS • Launched “Watch & Chat” live football and rugby streaming for eircom customers• Launched StudyHub education site, MusicHub streaming and download service and SportsHub, sports community and streaming service, and eircom service support site (eircom connect), as part of ongoing eircom strategy of “value beyond price” services through market-leading content propositions

*Key Responsibilities• Full P&L responsibility for Ann Summers’ Digital Channels (annsummers.com and knickerbox.co.uk)• Project ownership of Ann Summers major re platforming project to IBM Websphere• Responsible for team of six direct stuff, marketing agencies (PPC, Affiliate and Media buying) and technical agencies.Key Achievements/Key Relevant Skills Gained• Successful relaunch of websites onto IBM Web sphere platform (including new payment gateway, Core Metrics Analytics platform & new hosting solution)• Restructured team operations and integrated online more effectively into Ann Summers operations; e.g. new catalogue photography for online, dedicated online product from Buying dept. launch of first social media activity to support brand and all channels (retail, digital and party planning)• Renegotiated key agency relationships, particularly PPC & SEO• Grew channel revenue 26% in a declining retail environment.

Marketing Director - Online Casino, Consultancy role

Commercial Director with overall responsbility for Internet Partner relations and Mobile development, for ProfitablePlay, operators of a number of Bingo, Slots and Gambling sites including jackpotjoy.com. Interim Contract role.

Key Responsibilities• Successful launch, development & management of GAME’s digital channel, from initial start-up to operating profitability• Strategic development of the digital channel, including ecommerce, online gaming, digital TV services and digital download/streaming services• Full P&L responsibility for the digital channel• All business development, contract negotiation, agency sourcing and M&A activity related to digital• Responsible for the performance and coaching of a team of 23 employeesKey Achievements/Key Relevant Skills Gained• Successful development of GAME’s first e-commerce services and subsequent redevelopment. Set up GAME‟s online operations from scratch, including fulfilment and site management and online marketing teams• Acquisition of BarrysWorld, one of Europe’s largest online gaming services,• Partnerships with BT (to operate aspects of their Games Domain service), NTL, Sky (Digital TV and online gaming), AOL, Microsoft and others,• Successful licencing and support agreements with multiple games publishers • Launch of subscription-based online game services (Barrys World/GAME.NET).• Set up GAME’s first dedicated Customer Service operation (for digital & retail CS).• Integrated GAME’s Reward Card loyalty system into the digital channel and created multi-channel CRM system• Launched game.se (Sweden) and relaunched game.fr (France)• Took GAME Digital’s e-commerce arm to profitability by 2004. Achieved consistent like-for-like growth rates of 40%+ (in a ‘flat’ retail market from 2002) between 2000 & 2004, and regularly beat online industry growth rates (source IMRG) for e-commerce at key Christmas trading periods (2002-2004).

Partnership development, including major ISP and content site relationships (e.g. Freeserve, The Guardian, AOL etc.), launched affiliate scheme, project managed launch of Music service

Managed commercial initiatives outside of core marketing and online advertising activities. Launched bbcshop.com, subscription-based fantasy F1 game, and developed beeb.com's first commercial partnerships (e.g. Amazon).

Business development with media partners (EMAP, Pearson, BBC etc.) Also managed Compuserve's UK Online Shopping Mall.

Product Manager, Car Magazines

Marketing & Supply Chain.