David C. Farrell Email & Phone Number

Grosse Pointe, Mi, Us

Sydney, Nsw, Au

Sydney, Nsw, Au

Sydney, Nsw, Au

Sydney, Nsw, Au

Responsible for managing relationship in the U.S. and Canada for assigned OEM accounts. Selling automotive data, analytics and software solutions• Primary accounts include GM, FCA, Ford, Ford of Canada, Honda Canada, Kia Canada, Hyundai Canada, Mobis• Ensure all contracted deliverables are met• Identify and grow opportunities with existing clients in collaboration with the Business Development and Sales teams to ensure growth attainment• Product expert in Solutions and value propositions• Determine, communicate and manage customer requirements for product enhancements• Overall responsibility for customer satisfaction• Responsible for revenue retention and growth as key objective for assigned accounts• Interact directly with customers at all levels of the organization • Provide business value and technical advice to OEM and non-OEM account personnel• Develops business proposals as needed to include economic models • Produce annual budgetary input on opportunities identified within each assigned account for closure• Provide input to the Director of Business Development for monthly board report

• Define strategic sales plan and manage 6 person sales team to achieve and exceed targeted goals. Examine variances from plan and proactively implement course corrections• Oversaw team developing, selling and managing Fiat Chrysler (FCA) experiential programs activating approx. 450 to 1,000 events per year.• Managed client relationships to grow new business and strengthen existing programs. Established as trusted advisor and subject matter expert• Lead sales effort to drive tier 1 and tier 2 sales growth 20%• Oversee national field team (approx. 35) to call on and sell / implement multiple marketing and sales programs with 2,500+ automotive dealerships• Represent “voice of the customer” and translate product improvements to technical specifications for products and development teams• Manage the planning and execution of FCA Fleet Shows and Sponsorship program. Fleet sales team enablement (gov & commercial) i.e. events, collateral, speakers, lead collection, training, vehicle logistics, etc• Developed FCA Insider Program for select FCA dealerships (program is subscription based – i.e. dealers pay yearly to enroll) in order to leverage business association partnerships. Worked with client data partners to index, analyze and prioritize target markets. Resulted in sales spike to SMB market• Partnered with advertising agency to publish digital properties including web portal, collateral, POS kit to support Insider Program

• Managed design and build of SaaS solution for the Fiat Chrysler (FCA) Ram Reveal Test Drive program. The dealership focused business process streamlines the coordination of over 1,500 Ram dealership marketing initiatives in order to achieve higher volumes of activations with greater operational efficiency• Created integrated technical partnerships to securely aggregate program data including event specifics, financials /budgets, handraisers/leads and post-event metrics, and ROI• Lead training seminars to educate client team and participating auto dealerships to operate software

• Designed and managed dealer focused, grassroots marketing programs to help launch Dodge's re-entry into the medium duty commercial truck market (class 4, 5 & 6) resulting in over 1,000 confirmed incremental sales and significant ROI.• Managed the execution of dealership retail partnership marketing programs (1,200+ events) resulting in over 130,000 qualified retail prospects for participating dealers per year. Coordinated data flow from event capture to agency to OEM to dealership. • Created and launched social networking communities (digital properties) with membership exceeding 200,000 and increasing by 10% per month. Managed project from end-to-end including site design, database development (MySQL), user acquisition, business partnerships and advertising sales. Built partner network with over 200 automotive aftermarket parts and services suppliers that advertise on a monthly basis. Network includes custom shops / jobbers, parts manufacturers, distributors and dealerships. See http://www.scatpackforums.com • Managed digital advertising program on multiple properties including implementation and optimization of both the publisher side and advertising side. Ad stack included Google Adsense, Meridian (Sovrn), Advertising.com. Proficient in Google Adwords, Analytics, Webmaster Search Console, Merchant Center. • Lead sales effort to develop VW Routan dealer launch program resulting in over 20,000 test drives, 90% consideration rate from prospects, and 99% dealer renewal rate.

Armonk, New York, Ny, Us

Coorinated team of cross-functional professionals including software developers, IT architects, and subject matter experts / consultants to develop and bundle industry specific solutions with Websphere • Coordinated the development and delivery of IBM’s Healthcare Sector solution including HIPAA compliance• Managed the creation and delivery of the marketing messages for developing software technology - XML Web Services (2001) including all channels of communication web, printed collateral, trade shows and video• Member of the Marketing Leadership Development Program Member of the Marketing Leadership Development Program

Armonk, New York, Ny, Us

Manage / communication IBM's Web Services value proposition to corporate customers.Managed IBM's Web Services web site including content development.Managed the development of corporate Web Services collateral.Managed the development of customer success stories / white papers.

Greenwood Village, Colorado, Us

Project management

Bs, Architecture

Mba, Corporate Strategy