Dave Fester Email & Phone Number

Dave provides executive leadership and coaching to help transform companies in a time of massive digital disruption. Dave has proven expertise where he helped drive critical innovations inside of Microsoft and now helps other major companies to re-imagine their possibilities. In addition, Dave helps build strong marketing plans that rises ahead of the noise with impact and scale.These include the Microsoft Store group where they have built a powerful online eCommerce engine with Dave helping with global expansion, reinventing the way they sell online and also helping drive the Signature experience on new PCs. In addition, Dave has helped IBM in their company-wide digital transformation. Working with the Boston Consulting group, Dave helped lead a team to drive a futuristic iteration of IBM.com, their marketplace and the way customers interact with them. This reimagining is beginning to unfold now in a dramatic transformation. Dave also helped Kirio (www.mykirio.com) with their breakthrough smart home technologies working to put them on the map, launch with excellence and prove they power the smartest home in the world.

www.davefesterphotography.com

Bellevue, Washington, Us

Responsible for setting the strategy, goals and objectives for all Finagraph’s marketing efforts in order to promote the company and partnerships, drive revenue/business, and meet financial growth goals.Finagraph is the worldwide leader in financial software to help every business eliminate cashflow as a reason for failing and to radically streamline the banking and lending industry with breakthrough software as a service.Its flagship products and services include StrongBox™ for financial institutions to approve loans in minutes, not weeks, BBC Easy™ to manage credit lines and the newest product, CashFlowTool.com™ to enable simple, powerful and predictive cash flow for businesses and accountants.

Redmond, Washington, Us

Dave was a 20 year veteran at Microsoft where not only was he an Executive Partner in the company, he has held a number of executive leadership positions in the company including the General Manager of the World Wide OEM Marketing team in the OEM Division, General Manager of Windows Consumer Marketing Organizaiton, General Manager of Marketing of the Digital Media Division, and Director of Marketing for Ecommerce in MSN. Dave also led the business marketing team for Windows 2000 and was the Group Manager for Internet Explorer versions 2 through 5. Dave has had the privilege being on the team to launch every version of Windows since Windows 3.0.

Redmond, Washington, Us

Responsible for building WW strategic marketing plans for top PC manufacturers around the world including HP, Dell, Lenovo, Sony, Toshiba and others. Responsible for all aspects of marketing, investments, to and thru-partner marketing campaigns for all core Microsoft products delivered to all major OEMs. Responsible for marketing to drive sales of 200 million copies of Windows through the OEM channel and management of annual marketing budget of over $245M. Some key accomplishments were helping HP with their commercials "The computer is personal again" (examples below) and marketing Windows with key PC makers to the retail channel with experiential catalogs and digital catalogs which resulted in the highest ROI ever done in Windows co-marketing.

Redmond, Washington, Us

Led the Windows Consumer WW Marketing organization. Responsible for all aspects of marketing, product management and product planning including brand, advertising, go-to-market activities, strategy as well as PR for all products, services and software for consumers who use Windows. This includes Windows XP Home, Pro, Windows XP Media Center Edition, the entire family of Windows Media as well as all aspects of digital entertainment and the digital home. Managed a team that defined the consumer requirements and product positioning for the next generation of Windows. Led a team of approximately 75 employees with a budget of $200M which resulted in record-breaking sales of Windows XP, Windows Media Center and record-breaking downloads/usage of Windows Media.Orchestrated all launch efforts with Bill Gates to introduce new versions of Windows to the world.

Redmond, Washington, Us

Responsible for all aspects of marketing, product management, media and entertainment as well as overall marketing strategy for the entire family of Windows Media including Windows Media Player, Windows Media Audio and Video, Windows Media Server and Encoder, Windows Music and Film/Video and all consumer electronics powered with Windows Media Audio or Video. Led a small, but powerful team that drove marketing campaigns to compete against RealNetworks, MusicMatch and Apple Computer. During this time, Windows Media was introduced to the market and drove market usage, awareness and presence of all aspects of Windows Media to be the #1 market leader. RealNetworks was the market leader and we rose up, delivered better products and out-marketed them every day until we became #1. To cap it off was the famous article on CNET titled "RealNetworks Caves"...This was an incredible time in the industry where my team introduced all the media "firsts" to the world including, but not limited to:- Streaming Media- WMA - twice the quality audio at half the size of MP3- Secure music- Secure streaming- HD Audio- The web's first Surround Sound (5.1)- HiDef Video- FastStreaming (Instant on)Dave introduced the "Windows Media Innovation Award" where it was given to Lenny KravitzDave and his team introduced Windows Media 9 Series to the world with the help of Bill Gates, James Cameron, LL Cool J and George Martin who was known as the "Fifth Beatle".Dave also keynoted numerous events all over the world including Streaming Media East and West, Digital Hollywood, and more.

Redmond, Washington, Us

Responsible for Product Management and Marketing for Windows 2000, Windows NT, Windows 98 and Internet Explorer 5 with marketing campaigns targeted at large and medium-sized corporations. Led a team that drove a global campaign where the installed base of Windows NT Workstation was doubled and resulted in a billion dollars of additional revenue for the company. Oversaw all aspects of product positioning, marketing and introductions of Windows 98, Windows 2000 and Internet Explorer 5.

Redmond, Washington, Us

Responsible for Product Management and Marketing for Internet Explorer 2, 3, 4 and 5 and led the PR team for IE3 and IE4 which was the biggest PR battle Microsoft had ever experienced. Won all competitive reviews against Netscape and drove the entire news and analyst strategy. IE went on to become the #1 browser in the world under our team's leadership. (After we left, well you can see what happened...)