• Established and led the Demand Generation function and BDR team at OneMagnify, driving revenue growth for Enterprise and Alliances businesses.• Successfully onboarded the 6Sense ABM platform to enhance targeted marketing strategies and increase lead generation.• Implemented data-driven strategies to optimize marketing campaigns and improve ROI for the company.• Setup sophisticated automation and AI to source and nurture targeted prospects, increasing pipeline with maximum efficiency.

Responsible for starting and building the Demand Generation function and team at BrightInsight, the leader in cloud-based (SaaS) digital health solutions. Demand Gen consistently exceeded its pipeline goals, and brought quality opportunities to the sales team. Achievements:-9 consecutive quarters of goal achievement-Created over 349 opportunities across key accounts-Created over $135M in pipeline-Created & Launched sophisticated and successful ABM program-Successfully created and launched Digital Disease Management Go-to-market strategy

Responsible for the successful creation, launch and expansion of the ABM (Account Based Marketing) program across multiple vertical markets. Created hundreds of high quality opportunities, a multi million dollar pipeline and significant increases in the average selling price (ASP). Sourced the largest sales in company histroy. Vertical markets included Banking, Finance, Insurance, Pharma/Digital Health.

Led demand gen team responsible for: SQL's and opportunity creation, inside sales management, field & partner marketing with: IBM/HP/Amazon/MSFT/Google. Marketing funnel measurement/reporting. Martech stack: Pardot/Salesforce, Salesloft. Created the account based marketing (ABM) program and managed global events for this rapidly growing enterprise cloud storage (NAS), collaboration and security company. Achieved double digit revenue growth in successive years and significant increases in leads and opportunities.

Ran worldwide marketing for this $50M+ Gartner MQ visionary and rapid growth developer of ADC's / Load Balancers, Network/Networking infrastructure, cloud monitoring & security. Initiatives include: Marketo implementation, strategic re-branding/messaging, and multiple website re-designs in 8 regions and five languages. Launched extremely successful expert /influencer community. Content creation and webinar machine created. Channel Partner & Field Sales Enablement kits created with dozens of assets. Numerous successful digital and PR campaigns executed with large ROI's. Large Global paid search (PPC) account (25k keywords) completely revised and relaunched with large gains. Complete SEO revisions and enhancements resulting in significant traffic increases. Hundreds of new content marketing assets created: Articles, reviews, video, ppt's and surveys.Achievements- 400% Total Revenue Growth - Worldwide lead growth of 500% - 350+% Increase in Google organic traffic- Developed in-depth measurement and reporting stack- 70% Increase in Event leads- 500+% Increase in new website visits - Total web traffic up 250%/ unique Visits 200%- 200% Increase in referring sources of web traffic- Trial software downloads up 300% US /400% Europe- Content engine built generating hundreds of high quality assets- Dramatic Social Media growth- Implemented MarTech Stack: Marketo, SFDC

Directed all marketing activities for this rapid growth developer of Enterprise Open Source Dev Tools & Support, responsibilities included: digital marketing strategy & execution, budgeting, messaging, website redesign, initiation of extensive Google SEO & PPC campaigns, collateral creation, creation and execution of lead gen campaigns, display ads, ISR/BDR telemarketing scripts & messaging, newsletter & blog content creation. Management of sister property swik.net with 3 million page views a month

Responsible for all aspects of Sales & marketing for Xandros Inc a leading developer of Linux Desktop and Server Operating Systems

Responsible for all marketing functions at this Supply Chain & Logistics Platform

PeopleSoft is a leader in ERP (Financials, HRMS) and CRM systems for F500 CompaniesResponsibilities: Software License revenue quota of $4 million, all lead generation within a defined territory, coordination of all client presentations, negotiation of license contracts and managing Big 6 partner relations within a defined territory