David Fishman Email & Phone Number

San Francisco, CA, US

Mountain View, CA, US

• Responsible for performance of the Google Shopping Actions Ads (formerly Google Express) program by running campaigns for thousands of ecommerce merchants at scale including Costco, Best Buy, and Target.
• Taught, evangelized, and implemented the concept of marginal return analysis rather than ROI based decisions and provide accurate forecasting
• Build new forecasting and media investment allocation models with higher accuracy than existing methods.
• Owned campaign testing process from ideation, implementation, and measurement.
• Built dashboards and conduced analysis in Python to craft powerful insights on test insights.

San Francisco, CA, US

• Partnered with SEM team to create rigorous test plans around bidding, creative, and segmentation.
• Provided cross functional strategic thought leadership to growth marketing, engineering, and data science teams by researching and constantly presenting marketing opportunities to team members.
• Saved Lyft $75 million of annual savings by building my own bidding algorithm and comparing results to Lyft’s data science team leading to a discovery of a flaw in Lyft’s marketing optimization algorithm.

Half Moon Bay, California, US

• Co-founded and built company from day one with primary responsibility of ensuring our clients are having successful SEM campaigns by turning analysis into action.
• Engaged as a consultant for Google to plan, test, and implement scalable SEM solutions and strategies.
• Customers interactions with clients including Lyft, Everlane, CafePress, and more.
• Created and ran bidding algorithms on millions of keywords against engine cost and proprietary customer data. Other algorithms focused on time of day/day of week, device, audience, and geographic targeting.
• Generated hundreds of thousands of keywords and text ads via SQL scripts.
• Delivered detail performance reports and explanations to clients highlighting the tests of my marketing strategies.

• Primary responsibility to own and ensure a healthy ETL production environment that processed 1 million+ transactions/second consisting of bid requests, bids, conversion data, and 3rd party integrations and loaded the.
• Initiated and build a web portal in Django to provide visibility and insights into the data pipelines and allow other teams to self-diagnose.
• Rapidly solved production issues using Python, Hadoop, Hive, Redis, Mysql and Bash
• Created multiple environments to allow testing, recovery of production data, and scale testing.
• Improved production performance within months of starting so that data science and reporting teams could have absolute confidence that the data was correct by improving timelines and reliability and being accountable.

San Francisco, CA, US

• Worked closely with technical account management to solve complex client problems that had a strategic, performance, or technology component.
• Architected and implemented technical marketing solutions for Marin’s customers.
• Automated routine tasks involving huge data sets at scale to drive greater operational efficiency through use of Bash scripts.
• Created custom reports in MySQL for our customers to provide detailed insight into SEM efforts.
• Responded rapidly to escalated customer issues by running queries and updating tables in a MySQL environment.
• Lead in-depth investigations on application health and made strategic recommendations to the product team based on findings to improve our clients usage of the marketing platform.

San Francisco, CA, US

• Served as application and strategic expert to internal members.
• Defined universal approaches to integration techniques.
• Grew team into data discrepancy wizards to solve big data issues.
• Taught SQL, SEM, problem solving skills, and support process.
• Built a large team of Technical Support Specialists to become experts in Marin Software to provide timely and accurate support to Marin’s customers.
• Developed team and policy to handle client communication and escalations.

San Francisco, CA, US

• Partnered with and built relationships with some of the largest online brands resulting in superior retention.
• Trusted as a technical adviser to clients.
• Started an analytics group and came up with dozens of SEM insights to improve client performance
• Created and presented strategic insights to customers that provided demonstrated financial lift.
• Successfully won competitive trials and defined process for company on how to approach trials and maximize value for our customers.
• Wrote strategic marketing materials and co-authored numerous white papers.

San Francisco, CA, US

• Assisted multiple small businesses with online customer acquisition
• Tasked with landing page design, monthly reporting, dynamic landing page creation, and campaign creation. Used PHP to create dynamic landing pages.
• Delivered strong ROI to local businesses and produced a huge growth in market share.
• Generated millions of keywords in tight groups of no more than 10 keywords/group with relevant ad copy at scale.
• Worked on international campaigns and Facebook Ads.

Foster City, CA, US

• Responsible for launching, managing, and optimizing paid search campaigns across Google, Yahoo, and numerous 2nd tier search engines.
• Experienced in lead generation for the Business to Business (B2B) and Home Services verticals.
• Served as a PPC expert on a Due Diligence Committee for a successful acquisition and presented recommendations to senior management.
• Trained multiple new hires on PPC strategy, use of proprietary bid management software, and working with internal databases.
• Developed multiple macros in VBA to help streamline business process.
• Successfully grew assigned campaigns by over 100% while maintaining profit margins in a challenging macro environment through continuous testing.