Dave Fleming Email & Phone Number

Mckinney, TX, US

St Louis, Missouri, US

- C Suite role at global ad agency responsible for $50 Million in account revenue. - Set the agency strategic plan for revenue growth across accounts in a variety of business sectors including Anheuser Busch InBev, Keurig Dr Pepper, Panera, and Johnson and Johnson. - Manage 5 direct reports in varied geographies with total team numbering over 50.

I help companies develop marketing excellence, focusing on strategy, communication, teamwork, and collaboration. I also believe in adding humor to inspire people and solve problems in the business world. I do this in two primary ways. On video, I combine education, entertainment, and energy to help companies communicate with their employees. With a.

Plano, TX, US

• Director of Marketing, Snapple Brand (May 2012-September 2013)Led all facets of the marketing for the #1 premium ready to drink tea brand.
• Tasked with brand positioning turnaround which focused on re-establishing the quirky, irreverent Snapple brand personality and developing an innovation pipeline.
• Consumer insights led to promotions like “Win Nothing Instantly” and highly successful creative digital and social initiative “Re-Enfactments” which increased Snapple online traffic and FB likes over 20%.
• Directly partnered with several agencies to drive brand understanding, ensuring on message creative.
• Managed a marketing team of 5 and a nationwide bottling network of sales teams and franchisees. Director of Marketing, Dr Pepper Brand (September 2009-May 2012)Led all facets of the marketing for the #4 soft drink.
• Built win-win partnerships with ESPN, universities, and conferences to maximize the Dr Pepper Tuition Giveaway – increased retail displays, brand awareness/association and brand equity every year.

Plano, TX, US

• Innovation Leader & Brand Marketing Manager (April 2001-December 2004)
• Co-led a cross-functional team tasked with creating the new product development pipeline for the company. Worked closely with marketing insights team, R&D, and supply chain to transform key consumer insights into.
• Created “Family Movie Night”, a six-week national promotion (pizza and a DVD delivered to your home) that produced 2.2% same-store sales growth, outpacing the balance of the pizza category by over 3%. Responsible for.
• Analyzed and forecasted the company’s weekly sales performance, researched the competitive landscape, and authored the Pizza Hut weekly sales recap.
• Designed Pizza Hut’s national marketing calendar working with senior leadership in all areas of the company, including: marketing, finance, operations, and franchise relations.
• Cultivated key relationships with Pizza Hut franchise association executives and franchise board members to better understand their business goals and objectives.Marketing Leader (Phoenix, Las Vegas, Denver, April.

Orlando, FL, US

• Created a way for Disney guests to play while waiting in line. Developed, sold, and implemented “Q Crew” at Disney-MGM Studios. Responsible for design of business plan, hiring and training of performers, and.
• Designed team building programs and special events for large corporations at Disney Resort Hotels.
• Served as a consultant to Disney Cruise Lines.