Dave Friedman Email & Phone Number

Houston, TX, US

Accelerating the transition from internal combustion to electric in the fleet industry and beyond

Bringing customer focus to the electric vehicle charging industry to create excellent user experience that accelerate driver adoption

Helping people find their escape from the everyday grind with vacation rental properties, longer-term rental properties, insightful (and sometimes witty) writing, and accountability coaching.In short, I'm helping people just like you achieve their goals. And, I love doing it.

Los Angeles, CA, US

Translating customer needs into increased profitability of existing electric vehicle infrastructure product lines and managing the development of new product lines from strategic planning to company-wide implementation.EVgo (pronounced, “ee-vee-go”) will make driving electric vehicles convenient and affordable for Americans. We are the nation’s first.

• Guiding positioning, branding, and marketing execution strategy for newly launched health coaching business to acquire and retain clients seeking to improve personal well-being.
• Assisted in competitive market analysis and target customer acquisition strategy development that brought in Fortune 100 client

Houston, Texas, US

• Grew consumer product and collection service business from $2M to $45M by consistently exceeding expectations of more than 4K retail partners and 250K customers per year.
• Increased retail sales 27% within key accounts including The Home Depot and Lowe's through cost-effective management of multi-million dollar integrated marketing and promotional campaigns.
• Won 2014 Brand Activation Association Bronze Reggie Award for shopper marketing; finalist for 2014 North American Effie Award, which honors most effective marketing efforts of the year.
• Streamlined international supply chain and logistics operations to increase profitability by $250K.
• Increased profit by a projected $1.1M annually by launching Guaranteed Day premium service; identified opportunity through customer insight analysis.
• Created PGA sponsorship integration for Waste Management Phoenix including social media, in-store, and grass roots strategies.

Houston, Texas, US

• Integrated sales, marketing, and operations of multiple startup service lines into core business; devised marketing strategy for multi-billion dollar construction segment resulting in 10% revenue growth.
• Developed branding and positioning for North American launch of Bagster bag product line.
• Bagster bag named one of Advertising Age’s Hottest Brands of 2010 (http://www.wm.com/about/press-room/2010/20101118-bagster-named-hottest-brands.jsp).
• Increased Bagster product line revenue 10X by negotiating placement in The Home Depot and Lowe’s and expanding operations from 10 markets to more than 100.
• Oversaw creation of media mix and retail merchandising models to quantify sales impact and enable optimization of media buy and in-store program.
• Formulated research-based value propositions for multiple construction segment targets; facilitated training sessions with sales leadership and 150 associates to improve sales effectiveness

Houston, Texas, US

• Crafted positioning and go-to-market strategies for new business ventures
• Discovered unmet needs of field marketing and sales associates through one-on-one interviews and focus groups; enabled successful launch of internal marketing repository used by more than 1K employees.
• Led business plan creation and internal marketing of sustainability consulting service that generated new revenue stream and built deeper engagement with strategic accounts.

Houston, Texas, US

• Evaluated professional and collegiate sports sponsorship opportunities for brand alignment and return on investment criteria; held position while earning MBA in full-time program.
• Created youth football camps with Houston Texans players for 250 local students, leveraging sponsorship assets to achieve corporate outreach goals in Hispanic communities.
• Exceeded new customer acquisition goals by 20% through coordinated activation of Power to Choose promotion at Houston Livestock Show & Rodeo.

Houston, TX, US

• Assisted national and local media and team staff with print, web, and broadcast stories under strict deadlines.
• Team won Pete Rozelle Award, given to NFL club public relations staff that consistently strives for excellence in its dealings and relationships with the media.

Gainesville, FL, US

• Directed marketing campaigns and internal and external communications for not-for-profit agency caring for patients and families facing life-limiting illness and loss across 16 counties.
• Managed national media response to Florida-based end-of-life controversy; wrote and placed editorials in state news publications and coached leadership team for television and radio interviews.
• Exceeded fundraising and sponsorship procurement goal for 25th Anniversary Gala by 30%.

St Petersburg, Florida, US

• Conducted league-wide player appearance fee study that resulted in 10% cost reduction effort.
• Implemented program allowing little league teams to join players on field for pre-game national anthem.

Tampa, FL, US

• Assisted national and local media and team staff with print, web, and broadcast stories under strict deadlines.
• Researched and wrote stories for team publications.

Masters Of Business Administration, Marketing And Branding

Bachelors Of Science, Public Relations