David Fry Email and Phone Number

General manager with the responsibility of a $1B multi-P&L NA business.

General manager with the responsibility of a $750M multi-P&L NA business.

General manager with P&L responsibility of a $400M motor business. Serving general industry, agriculture, HVAC, air moving, food & beverage, materials handling

Test and Measurement - MagnafluxLeading global commercial, sales operations, marketing, product management, and engineering teams.- Responsible for exceeding annual revenue growth plans - Recruiting and onboarding talent to support continued expansion- Leading commercial strategy generation and execution – including training, sales operations, and commercial systems (Salesforce, Pardot, Qualtrics, Power-Bi, Zendesk, etc.)- Delivering customer back innovation (VOC) projects to generate $1m+ a year in revenue- Developing and executing GTMS for new products and marketing campaigns

Test and Measurement - MagnafluxLeading product innovation, marketing, product management, service, and engineering functions. Built out global marketing, product management, and engineering structure to transition from separate business units into a single global division. - Aligned international product lines across 7 global businesses throughout Asia, Europe & Americas- Developed and integrated product development SOP to reduce innovation process risk and double launch velocity- Generated ~$1m of high margin incremental revenue from new product launched each year- Implementation of a marketing automation system (Pardot) which doubled leads and emailable contacts within 6 months- Launched divisional marketing strategy, focused on improving brand alignment and reducing complexity - Deployed Salesforce. Developed CRM strategy, process mapped and executed improved structure, acquired development talent, and successfully launched globally

Led a four person product management team for the $150 million electromechanical segment. Developed vision, strategy, and roadmaps for hardware, software and accessories to deliver sustainable differentiation. Built business cases and financial analyses to justify product investments and market opportunities. Prioritized engineering projects to drive revenue growth and tracked sales metrics to deliver continuous revenue improvements. Led cross functional teams through product content creation, internal and external launches, and marketing campaigns.− Spearheaded and implemented new hardware and software visual brand language across four Instron businesses − Implemented product planning SOP to improve time to market and simplify prioritization of projects− Delivered 25% year on year revenue growth of highly differentiated advanced strain solutions− Completed ITW’s EiC High Potential Leadership Course (16 participants selected from 50,000 annually)

Collaborated cross-functionally amongst three business units, sales, engineering, marcom and service teams to grow Instron's market share in the metals industry, accounting for 30% of revenue. Simplified product offerings and focused development on highest revenue opportunities.− Product manager for metals solutions− Developed product strategy to increase metals revenue by $4m− Implemented market leading closed loop control algorithm for global ASTM & ISO standards, increasing system throughput by 40% and automating a previously highly skilled task − Drove a revision of ISO 6892-1, the leading global metals testing standard and created thought leadership marketing collateral with 10k+ views annually

Developed the knowledge base of the metals industry segment within Instron. Enabled highly technical content to be easily understood by a broad reader base in order to generate leads, promote thought leadership, and provide product differentiation. − Product manager for metals solutions− Simplified software product line, reducing product variants by 50%− Improved overall sales confidence through education and evangelization of metals applications

- Responsible for Poland, Russia and the Baltic States, selling both directly and through agents- Delivered sales forecasts and looked after pricing decisions- Implemented marketing and growth strategies, taking into account client needs and competitor actions

- Technical product specialist providing sales/strategic support to Instron’s global sales force- Developed European focused corporate web advertising strategy- Organized and delivered product launches and sales training- Demonstrated complex system solutions to potential customers

Student placement at Severn Furnaces Ltd.