Developed strategic marketing/advertising and creative solutions for Quicken Loans, Fathead, One Reverse Mortgage, City of Detroit, In-House Realty with a special focus on growth, team building and talent development.- Built a multi-disciplinary creative team from 5 to 90+ members that successfully addressed the brand and marketing needs in a rapidly growing mortgage business.- Instrumental in building the brand of Quicken Loans from a direct response mortgage provider in 2010, and number 6 on the list of top mortgage lenders, to number 1 today.- Successfully conceived, pitched and built a full service, 5,500 sq. ft. content creation studio in Detroit to house the video, television, animation and radio content creators team, increasing internal capabilities servicing Quicken Loans and the Family of Companies.- Ensured excellence and growth through planning and execution of content and creative strategy, designers, writers, art directors, editing and proofreading, video, television, animation and radio content teams.

Planned and executed successful design, digital business responsible for developing strategy and web design for Akquracy (Harley-Davidson), Manz Contracting & Decor, Assisted Living, PBL Insurance.

Responsible for developing content, creative strategy and design for Boyne Resorts, J. Walter Thompson, EuroRSCG, Charmichael Lynch, Simon Malls.- Defined concept development and creation, interface design, (UX) user experience, graphic design. A cohesive workflow was achieved between all teams.

Developed and executed strategy and design, concept development, interface design, (UX) user experience, graphic design for Chrysler LLC, MasterCard, New York Giants, The PGA, Cleveland Cavaliers, George P. Johnson.

- Led the Digital Group in creative concept development, content creation, brand integration, interface design, (UX) user experience and creative design. Grew the group substantially from 20 to 55 team members through consistent interviewing and hiring practices while winning many industry recognized awards. Responsible for creative, content, strategy, user experience and design for Ford Motor Company, White Castle, Goodyear, Kohl’s and other brands.Awards: Effie Awards, Cannes Lions Festival, CLIO Awards, One Show, SXSW Web Award, Caddy Awards, International Automotive Advertising Awards, Internet Advertising Competition.

- Led a group of 20+ people including ACD’s, AD’s, Writers, IA’s, Flash Developers and Interface Developers.- Led the digital creative group for creative concept development, content creation, brand integration, interface design, information architecture (usability) and creative design. Grew the group successfully while working within budget constraints to deliver expanded service offerings.- Developed guidelines for hiring and growth of the interface design, information architecture, creative design and content writing groups, strengthening Rare Mediums client offerings.Clients: Pulte Homes, ePrize LLC, State of Michigan