David Gaston

David Gaston Email and Phone Number

Consumer Marketing Strategy & Account Management @ Chicago, IL, US
Chicago, IL, US
David Gaston's Location
Greater Chicago Area, United States, United States
David Gaston's Contact Details

David Gaston personal email

n/a

David Gaston phone numbers

About David Gaston

I have dedicated my career specializing in successfully managing connected commerce campaigns and partnerships. My client experience includes some of the giants in consumer engagement: Ulta Beauty, CVS Health, The Home Depot, Groupon, PetSmart, Best Buy, Meijer, Guitar Center, Citi and Discover. As well as leading CPG that sell across channels (i.e., PepsiCo, Carex, Serta, La-Z-Boy, Fortune Brands and Pella).Along the way, I have aggressively built brand equity and loyalty for my clients by leveraging consumer data to personalize our communication and improve response. For my efforts, I have been honored with multiple AOR Contracts for creative, strategic and digital excellence. In addition, I've been proud to serve as an agency board member, speaker and sponsor of the National Retail Federation (NRF/RAMA).I was the founder and managing partner of Gaston, LLC; a performance agency dedicated to consumer marketing. For over 14 amazing years, Gaston, LLC was a recognized leader in strategic marketing, promotional events and loyalty programs.Talks about #shopper, #performance, #retailstrategy, #brandlaunch, #loyalty, #digital, #retailmedia, and #cpgmarketing

David Gaston's Current Company Details
Gaston Consulting, LLC.

Gaston Consulting, Llc.

Consumer Marketing Strategy & Account Management
Chicago, IL, US
David Gaston Work Experience Details
  • Gaston Consulting, Llc.
    Gaston Consulting, Llc.
    Chicago, Il, Us
  • Gaston Consulting, Llc.
    Independent Consultant
    Gaston Consulting, Llc. Nov 2019 - Present
    - Full-time contract with Publicis Groupe, leading the Account Management for ALDI USA- Consultancy focused on launch strategies, promotional marketing and data driven integration- Managing and/or directing multiple in-house teams, agencies and media partnerships- Specializing in applied-analytics and performance marketing (personalization, segmentation)- Designing Test & Learn strategies utilizing Dynamic Creative Optimization (DCO)
  • Merkle
    Sr. Marketing Director; Performance Strategy
    Merkle Sep 2018 - Sep 2019
    Columbia, Md, Us
    - Development and management of M-1 Performance Data Strategies (D2C, D2B)- Partnerships: Pepsico, Protective Life / Costco, Constellation Energy, Groupon, Pella Home- Merkle is an industry leader in people-based marketing, integrating digital solutions including:- Data Technology, Strategic Design, Performance Marketing, Engagement Measurement
  • The Motion Agency
    Marketing Director, Business Growth & Strategy
    The Motion Agency Aug 2012 - Mar 2018
    Chicago, Illinois, Us
    • Generated new annual gross revenue 14MM in internal agency service fees• Clients include national, top-100 manufacturers, channel partners and CPG brands:- Wild Oats: Relaunch of an iconic CPG brand (natural food, snack & beverages)- Carex: Reestablished market dominance leveraging Walmart’s digital ecosystem- Serta: Launched ComfortPoint Digital Environment (1st Place, NRF, Digital Engagement, '17)- Serta Licensing: Managed 13 brand line-extensions across digital / retail channels- Home Depot: Launched Kitchen Design Center, digital shopper (1st Place, Shark Tank, '18)
  • National Retail Federation (Nrf)
    Board Of Directors: Associate Board, Team Leader
    National Retail Federation (Nrf) Jan 2012 - Dec 2017
    Washington, Dc, Us
    - Proud to serve a full 5-year term as a leader and member of the Board of Directors for NRF / RAMA- Enthusiastic speaker, sponsor and mentor within the National Retail (and Shop.org) community- Co-chair, launch of National Retail Federation Scholarship & College Mentorship Program
  • Cvs Health
    Marketing Director, Pbm Sales
    Cvs Health Aug 2011 - Jul 2012
    Woonsocket, Ri, Us
    Leading the Brand Management Team for CVS Health• Responsible for the $22MM sales/marketing budget, promoting the nation's 2nd largest PBM • Enterprise sales/marketing conduit between Retail, RX, Minute Clinic and CarePlus • Managed internal agency campaigns and outside marketing agency resources • Managed social content team, supporting national healthcare sales
  • Gaston Advertising, Inc
    Founder, Managing Partner; Growth & Innovation
    Gaston Advertising, Inc Feb 1997 - Jun 2011
    Sales management, contracting $18MM in annual billing (agency services)- Generated 10 years of YOY growth. 10+ national AOR accounts, each renewed on average for 6 yrs:Ulta, PetSmart, Best Buy, Office Depot, The Home Depot, Lowes, CVS, Meijer, Citi and Discover- Agency team leadership (numbered 30+ professionals)- Award winning agency dedicated to shopper marketing, promotional and loyalty programs

David Gaston Education Details

  • John Carroll University
    John Carroll University
    Psychology

Frequently Asked Questions about David Gaston

What company does David Gaston work for?

David Gaston works for Gaston Consulting, Llc.

What is David Gaston's role at the current company?

David Gaston's current role is Consumer Marketing Strategy & Account Management.

What is David Gaston's email address?

David Gaston's email address is dg****@****nad.com

What is David Gaston's direct phone number?

David Gaston's direct phone number is +131256*****

What schools did David Gaston attend?

David Gaston attended John Carroll University.

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