Dave Geffon Email & Phone Number

Culver City, California, US

Cary, NC, US

Irvine, CA, US

• Business leader for Overwatch & Hearthstone franchises
• Oversee all franchise global business functions (i.e. Product Management, Finance, Analytics,..)
• Responsible for franchise financial performance including P&L, AOP, and LRP development
• Drive franchise growth through product and acquisition/retention/monetization investments
• Drive consumer-facing efforts including Brand Strategy, Comms Plan, and CRM activities

Mountain View, CA, US

• YouTube - Head of Games Content, Americas (previously AAA Games Lead, Google Play)
• Oversaw the Gaming Vertical within the Americas (Video On-Demand and Live formats).
• Managed the business health of strategic partners across Mobile, Console, and PC.
• Executed content investment programs driving watch hours growth and audience sentiment.
• Developed new-to-platform partner programs to improve likelihood of platform success.
• Drove cross-Google content and education programs focused on mobile eSports.

San Francisco, California, US

• Manage the Product Marketing team across entire product catalog.
• Define the marketing strategy and consumer facing communications for all portfolio products.
• Define portfolio strategy, roadmap, and P&L management with studio partners.
• Products Managed: Zynga Poker, Looney Tunes Dash!, Words with Friends, and more.

US

• Quark Games was acquired by Machine Zone in 2014.
• Oversaw all publishing functions including Marketing, Community, Performance Based Acquisition, CRM, and more.
• Managed all brand efforts, including repositioning Quark Games (formerly PlayMesh) as a mobile hardcore games developer.
• Developed guerrilla marketing programs to increase highly qualified player acquisitions through non-traditional channels, including the first mobile game feature partnership with Twitch.TV.
• Products Managed: Champs: Battlegrounds and Valor.

• Developed the product marketing plan and long-term strategy for all third party products from announcement through post-launch.
• Managed performance based acquisition planning, media-mix allocation, and defined acquisition success metrics.
• Defined regionalization requirements (monetization, localization, retention) strategies for all free-to-play products.
• Products Managed: Warface and ArcheAge

Redwood City, CA, US

• Defined the marketing strategy for Star Wars: The Old Republic and development of all major campaign assets.
• Drove record breaking pre-order campaign with more than 250,000 pre-orders.
• Managed licensing partnership with Lucasfilm Entertainment Company (LEC) to ensure quality commensurate with Star Wars brand.
• Products Managed: Star Wars: The Old Republic

• Defined the marketing strategy and development of key marketing materials for all phases of the marketing campaign.
• Managed internal and external teams for key marketing material development including: cg trailers, key art, gameplay trailers, product packaging, and more.
• Conducted studies in market research, competitive analysis, product benchmarking, and consumer segmentation.
• Products Managed: RIFT and End of Nations

• Managed franchise marketing and business development efforts with Mountain Dew, Creative, and DirectTV.
• Developed robust online community with direct and guerrilla marketing through the ongoing optimization of efforts utilizing quantitative and qualitative data.
• Collaborated on yearly planning, budgets, and other long-term strategic goals with executive leadership team.

• Acquired by News Corporation (DirecTV) in May 2007.
• North America's first Professional Gaming (eSports) Organization with dozens of international tournament victories.
• Built brand awareness through marketing programs for different corporate partners including Intel, Nvidia, Steelseries, and more.