In 2014, I assumed responsibility for Lincoln's Mobile Operations, including strategy and execution for the firm's enterprise mobile roadmap planning and evolution.This position provides leadership, direction and functional expertise on complex mobile strategies that solicit, identify and prioritize opportunities that drive Lincoln’s business and individual product goals. Additional responsibilities include:• Founder, Lincoln codeLinc charity hackathon, held annually from 2013-present• Establish, chair and facilitate Lincoln’s Mobile Center of Excellence• Direct and enhance organizational initiatives by positively influencing and supporting change management and/or departmental/enterprise initiatives within assigned areas of responsibility• Identify and direct strategic process improvements that significantly improve quality across the teams, departments and business units• Provide subject matter expertise to team members and applicable internal/external stakeholders on complex assignments/projects• Maintain knowledge on current and emerging developments/trends; assess the impact, and collaborate with senior management to incorporate new trends and developments in current and future strategies• Establish and lead Lincoln’s mobile innovation research & insights function• Build relationships with key clients and leaders across the enterprise to ensure that mobile is leveraged early as part of the Lincoln integration solutions mix• Develop compelling business cases and CBA models to demonstrate and monetize potential mobile opportunities• Develop strategies to influence mobile user experience within apps as well as across the apps on mobile devices• Direct/execute approved strategy decisions and contributes to mobile strategy creation for Lincoln, both business-specific as well as cross-enterprise

Engaged to develop prioritized eMarketing strategic roadmap for Fortune-20 commercial bank. Project encompassed interviewing over 50 senior-level stakeholders, developing maturity matrices, gap analyses, vendor/agency assessments, competitive benchmarks, and cost and revenue projections.

Oversee all aspects of company’s eCommerce presence including resource recruiting and management, customer targeting and segmentation, site design and messaging, paid and organic search, affiliate marketing, viral /social marketing, clickstream tracking analysis and dashboard reporting.• Conceived, architected and implemented full eCommerce and technology roadmap.• Increased recurring subscriber revenue 500% within six months while decreasing customer acquisition costs 70%.

• Responsible for companywide technology including website development projects, infrastructure, staffing, budgeting, procurement and contract negotiation. 2007 technology budget of $2.8MM.• Managed team of twelve technologists for internal, backend productivity and workflow, and external, customer-facing, technology.• Managed two website complete redesigns. Projects necessitated management of two external technology partners and internal stakeholders. • Implemented end-to-end backend business process management (BPM) workflow system. System is used across all company departments and automates entire order processing workflow including order placement, payment collection, routing to internal and external printers, communication with customers and task-lists for all components following documented business rules.• Implemented scheduled inbound call overflow to an outside call center and incorporation of their Customer Resource Management (CRM) and call scripting platforms.

• Recruited technical staff and built cohesive development teams for two companies.• Reviewed approximately six business plans per month in venture capitalist role.• Defined systems architecture for three of the start up companies.• Developed the www.breakthroughcommerce.com website. • Completed requirements definition, backend database development, and coding for click stream tracking and order processing functionality for the mymaison.com website. • Migrated mymaison.com website from outside order processing provider resulting in savings of $100k/month.• Utilized UML to identify project requirements, milestones, and scope, and create associated class diagrams. • Identified J2EE software development platform architecture that included EJBs, JSPs, and servlets – www.electrondirect.com.• Developed initial electrondirect.com website.

Relationship Manager for Delaware and London locations, responsible for working closely with the businesses, setting priorities, managing expenses, allocating resources and scheduling all development. Role required extensive vendor management with respect to ongoing system enhancements, prioritization and cost containment.