Responsible for managing all commercial inventory, yield management, multi-platform revenue planning & property acquisition / renewal analysis. Created tiered pricing and packaging strategy to drive revenue to all dayparts across multiple Sportsnet channels which included a vast array of properties such as NHL, MLB, NFL, NBA, UEFA / Premier League Soccer, UFC and Indy Car. Established and built an effective long range planning structure with internal departments. Managed a group of four direct… Show more Responsible for managing all commercial inventory, yield management, multi-platform revenue planning & property acquisition / renewal analysis. Created tiered pricing and packaging strategy to drive revenue to all dayparts across multiple Sportsnet channels which included a vast array of properties such as NHL, MLB, NFL, NBA, UEFA / Premier League Soccer, UFC and Indy Car. Established and built an effective long range planning structure with internal departments. Managed a group of four direct reports. Show less

Responsible for commercial sales inventory management, sales planning, annual budget forecasting & property acquisition / renewal analysis. Created a national / regional inventory warehouse to effectively monetize the advantages of Sportsnet's unique broadcast license. Established a diverse assortment of sponsorship / feature opportunities that created a consistent 10-15% boost in non-traditional revenue. Initiated and managed the flow of key information from programming to all sales arms… Show more Responsible for commercial sales inventory management, sales planning, annual budget forecasting & property acquisition / renewal analysis. Created a national / regional inventory warehouse to effectively monetize the advantages of Sportsnet's unique broadcast license. Established a diverse assortment of sponsorship / feature opportunities that created a consistent 10-15% boost in non-traditional revenue. Initiated and managed the flow of key information from programming to all sales arms across the country. Rogers specialty channels OLN, G4 and The Biography Channel added to portfolio in January 2010. Managed a group of two direct reports and provided guidance / support / expertise to junior reps on the sales team. Show less

Responsible for managing the strategy, planning, negotiation, execution and post analysis of Molson's annual $15-20 million broadcast advertising budget. Initiated and created innovative sponsorship & feature ideas with key networks / stations to break through advertising clutter. Established strong relationships with client, sales executives and key station managers. Managed a team of four direct reports.