Joined the Restrata team to set up the marketing function and help roll out a ground-breaking product with international appeal. Set the strategy and marketing roadmap to take the product to a global stage. Managing the internal team and appointing resources to promote the platform to target users, and to build brand awareness to a diversified audience. Driving content-generating initiatives to showcase the product, aid the nurture process and educate potential users as to the advantages, features and benefits. With ARR as a business objective, efforts are attracting interest across multiple sectors to diversify our reach.

I joined Alembic to implement strategy to improve awareness of the organisation and build out the event programme to attract senior clients. The effect was a 2000% increase in website traffic with interest coming from all over the world. As well as numerous brand improvements, my role also saw the rollout of an online training platform to help senior teams improve their performance, plus the development of a webinar series to help 'cope through the crisis'.

Brought in to lead marketing at this SaaS tech start-up developing Vercator, state-of-the-art local and cloud software for the architecture, engineering and construction (AEC) sector. Managing a small internal team and appointed agency partners as support, the role required creation of the brand, website and all associated marketing material to establish the business as a serious player in a highly competitive industry. A core function of the position was the creation of a go-to-market strategy based on research into the industry and target market. Highlighting the benefits of a complex technology with several tailored value propositions to varying targets was key to establishing traction with the audience. - Carried out research, analysis and evaluation in order to recommend go-to-market strategy- Creation of multi-channel strategy and value propositions to target several persona types- Undertook technology education to become a customer-focussed product champion- Market segmentation to identify sales channels and implement multiple tailored inbound campaigns- Built and managed a small team and indirect agency support- Achieved Google SERP page 1, position 1, for specified keywords and phrases- Gained global visibility with software user sign-ups from over 40 countries- Managed a six-figure budget and implemented a Hubspot CRM and sales funnel metrics- Staged UK and international events- Established the business as a serious player with global reach

I established the marketing function at this double Queen’s Award-winning firm in the energy sector with billion-dollar clients including BAE Systems, Chevron, Shell and Statoil. Reporting to the CEO and senior leadership, I appointed a cross-functional team to develop strategy and a product development roadmap. With a differentiated and high value product portfolio, the role required identifying marketing and sales channels for a particularly challenging target audience. My remit included the delivery of tailored tactical communications to these niche B2B clients who often occupy remote areas of the globe due to the nature of their work.- Established the marketing function, sales channels and support network from scratch- Worked closely with sales to help grow the business from 7 people to 40+ with £7.2m revenue- Brand and website building, content authoring, creative and media generation- Staged numerous international events in the US, Europe, Australia, Asia, middle east- Supported the sales team with international tours, workshops and promotion- Rolled out a strategic roadmap to leadership that shaped the direction of the business- Researched and implemented leading-edge technology development- Secured substantial Innovate UK funding for new product development

I started Gregory Gray - a creative design and communications agency - in 2004. For 10 years we built an impressive and healthy portfolio of clients ranging from SME's to large corporates, in both the UK and overseas. The company provided a range of services from creative design, direct and digital marketing, website design and development, copywriting and promotional media.