Established in 1983, Camelot Strategic Marketing and Media is an independent marketing and media agency. Camelot with billings of over $600 Million in US, Canada and Mexico, provides leading edge, fact based digital strategies to Fortune 500 clients that include Southwest Airlines, Intuit, NFL and Experian. Camelot’s award winning work is focused on developing fully integrated marketing and media plans that are proven by the positive success of our clients.

Directed the development and execution of paid media strategy across all traditional and digital media including display, sponsorships, search and affiliate marketing. Led efforts to integrate paid media with all other communication plan elements (i.e. PR, Direct Marketing, Social Media). Performed on-going media mix effectiveness analysis and make necessary adjustments in real time. Consistently and proactively sought increased efficiencies for team resources, media agencies and investments. • Successfully built and socialized significant shift in media mix that drove consumer awareness, consideration and store visitation while maximizing return on investment.• Secured and orchestrated several branded entertainment programs to drive engagement and awareness among key customer segments.• Led cross-functional team to develop and document Digital Marketing Strategy for the company.• Brokered strategic partnership discussion with global family entertainment company – including in-park integration, merchandising and cross-promotional opportunities to drive traffic and sales.• Re-organized Paid Search accounts and budgets following thorough collaboration with category marketing managers and merchants.• Improved banner performance through innovative behavioral and contextual digital targeting methods. Defined new methodology that isolated effect of online advertising on in-store sales.• Developed strategic content partnerships with key technology sites.• Launched company’s first mobile media campaigns and championed company’s first sponsorship of Apple’s iAd platform to promote iPad and iPhone accessories.• Re-negotiated print buying AOR contract to yield significant media savings.• Improved media analytics platform with development of measurement dashboard and reporting tool.• Conducted full media agency review which yielded immediate buying efficiencies and significant improvements in traditional and digital investment strategies.

Provided marketing and media communications consulting, planning & buying across multiple categories including retail, B2B, financial and packaged goods.• Developed and stewarded assigned media plans for Wal-Mart supporting category and seasonal marketing objectives. Partnered with key internal and external stakeholders in cross-functional role to develop fully integrated marketing communications plans.• Worked with Thomson Reuter’s legal publishing division (Westlaw) to identify opportunities to improve marketing communications strategies and competitive tracking metrics.• Created geo-targeted re-branding campaign for EDS Credit Union utilizing digital and place-based media in addition to traditional vehicles such as spot cable and out-of-home.• Built multi-tiered, breakthrough brand launch campaign for Pure Sport energy drink. With extremely limited marketing budget was able to creatively rally key partners to provide ingenious solutions.

Developed strategic communication plans including stewardship and performance for Wal-Mart, Kohler, World Market, Lennox, Hallmark and AARP. Developed 360 contact strategies with actionable insights derived from consumer purchase habits, attitudes and media behavior.

Managed client relationships, developed key strategic initiatives and provided consumer insights for JCPenney, Dean Foods and Essilor of America. Supervised development and stewardship of media plans. Led clients through company’s strategic planning process.

Responsible for strategic planning and online applications development for Procter & Gamble, Novartis Consumer Health, Chiquita, and Bush Brothers. Created online vision proposals and e-marketing strategic frameworks. Drove thought leadership for clients and within the organization.

Spearheaded company’s Interactive strategy. Managed cross-functional groups to push web-enablement, consolidate web site measurement and foster supplier relationships. Coordinated the media planning process between brands and agencies. Provided consultation on media-related issues.• Co-founded the Clorox Marketing Interactive Steering Committee.• Developed recommendation for a 5-year interactive media strategy.• Created geographic media delivery model to optimize allocation of local advertising dollars.

Managed media team to develop and execute strategic media plans, provide fully rationalized budget recommendations and competitive analyses. Client assignments included: Audi, General Mills, GTE, Morton Salt, S.C. Johnson and Clorox.• Developed advertising spending model to support appropriate spending for household products.• Improved targeting capability and developed first online advertising program for kids’ cereal brands.