Based in Northern Ireland, with over 24 years experience in the industry as a web designer (UX), problem solver, web strategist, digital strategy consultant, front-end web developer and CRO expert. (Driving Traffic and converting this traffic to leads and then hopefully customers although that is mainly up to you!)The industry during my tenure has become saturated with people who all say they can do the same thing. How do you differentiate them and choose who to work with?My goal as the owner and creative director of a small web design agency is to work hard to deliver effective web solutions for ethical businesses and individuals, leveraging all the latest web innovations and tried and tested best practices in a harmonious balanceSpecialities: Web Standards Practitioner, specialising in UX Design, Universal design principles, HTML5 and CSS3. Usability and Accessibility are key factors in all web work I do, as is the implementation of web standards. (10 years ago this differentiated me, not any more!) Hand crafted websites tailored to meet specific business objectives, and targeted at specific audience groups. In addition I am now offering photography and videography (promotional film-making), specifically for web, complimenting my other web services