Dave Hertig Email & Phone Number

Lugano, Ti, Ch

Lugano, Ticino, Ch

Boom helps The Progressive CEO drive business growth by connecting them with next-level services. To do this exceptionally well, we obsess with the challenges of CEOs and match them with services, people and organisations who help them make the next step. Or, better, even take a leap.Be in touch with us if you're a CEO who resonates with our definition of The Progressive CEO (https://boom.ceo/) and if you're interested in increasing your team performance, hiring success rate or marketing/sales outcomes. Also reach out if you seek connection with your progressive CEO peers internationally.The purpose of serving progressive CEOs has led us to launching Boom as a business. It's also already creating its own market niche – The Progressive CEO – separating the CEO who brings progress to the world through their business vs. "just a CEO".You can safely expect this to pick up speed as a movement.

ContentSuccess Media GmbH provided content marketing services and was a laboratory – initially with the aim to figure out the business model for content marketing done right outside of the USA (the USA were far ahead, Europe in deep sleep). I worked with several great mentors from the US and we used the Lean Startup and Continuous Innovation frameworks (taught by one of them, Ash Maurya) to move forward. Such a journey typically comes with pivots based on insights gained using the scientific method – and that was true for ContentSuccess. The most remarkable pivot was the one from serving content marketers to focusing solely on serving CEOs. Once that was decided, further steps then led from serving CEOs offering content marketing services to offering marketing services (broader range) and to then moving to offering services that help with business growth, which had us add the fields of sales and people performance to our scope of services. We also supported the CEO of the Green Liberal Party of Switzerland in the very successful 2019 elections – delivering the online marketing element. After pivoting to a) CEOs and b) away from content marketing as the area of sole focus, ContentSuccess wasn't the right brand name anymore. We started doing business as Boom. The CEO Study 2022 (https://boom.ceo/ceo-study-2022/, published in partnership with HubSpot) became a first big milestone for this brand. It's our original research into the challenges CEOs face when it comes to driving business growth.

Lucerne, Ch

Climate change is a big global threat that is mainly man-made and can be averted. Following the logic of a US organisation which was founded by entrepreneurs who vote for the Republican party (they later made it a bi-partisan organisation) we tell the world that entrepreneurs want to help stop climate change. We bring entrepreneurs from around the globe together to discuss how we can contribute to the solution. Therefore, we promote carbon fees that yield carbon dividends directly paid to citizens.

At Promoganda, I kept providing content marketing services. I was the founding editor-in-chief of "management" (the magazine of The Swiss Management Association, smg.ch, serving 1000+ CEOs and C-suite leaders. Other big mandates included working for Raiffeisen Switzerland (bank) and responsAbility (Swiss asset manager investing in Emerging Economies). The big development during this stage of my career was the advent of content marketing as a new thing which converted my profession and handicraft (corporate publishing, brand publishing – writing outstanding articles for corporate media like client magazines) from what was widely considered a cost center into a profit center. Those were the times when companies needed to become better in using social media and had to figure out how to be publishers and use their owned media channels wisely – a process that is ongoing until today. Joe Pulizzi, the godfather of content marketing and founder of the Content Marketing Institute (Cleveland, USA) became the most influential person in my business life. Note that I became one of his co-authors of the book "The Content Entrepreneurs" (2024, by Joe Pulizzi & Friends). Content marketing was now suddenly a field of work that helped driving business growth, generating interest from potential customers and clients. Paradise! What a boost. Except that my Swiss clients at the time didn't want to be ahead of the curve. But that's what I wanted to be and I renamed Promoganda GmbH to ContentSuccess Media GmbH to focus on content marketing services done the right way.

Ch

Delivering services in corporate publishing (later renamed to content marketing), PR and corporate communications and journalism. During this phase of my career, a partner and I added top-level PR services to what I had already been doing. I continued delivering those services in corporate publishing by integrating my freelance business into Cecchetto & Hertig. I also took it with me on the other side of this collaboration, then integrating it into Promoganda GmbH.

Delivering services in corporate publishing, later renamed to content marketing. Clients, among others: Audi Magazine Switzerland (editor-in-chief for 2 1/2 yrs). UBS service (on small and medium-sized enterprises – I worked with/wrote about 100+ CEOs). ABN AMRO Private Banking (advertorials for SWISS Airlines' board magazines). I also wrote for the newspapers and online publications of Sonntagszeitung (.ch), Tages-anzeiger (.ch), CASH (.ch) and more.

Zürich, Schweiz, Ch

Writer/editor. Main topics: economy, stock markets, personal finance. Responsible for the finance section of Switzerland's 2nd-biggest weekly newspaper (biggest if you don't count the sensationalist tabloid one).

Zürich, Zürich, Ch

Writer/editor. Main topics: economy, stock markets, personal finance. This meant landing a great job after my journalism studies in Switzerland's biggest media house.

Studying Journalism, Linguistics, German and French at Schule für Angewandte Linguistik ("School for Applied Linguistics"). Graduated with my Journalism degree.

Zurich, Ch

After the apprenticeship, I was picked to enter the talent promotion program (JUNA) which aims to develop leadership talent for the bank. I also went through the 17-week military recruit school program of the Swiss Army during this time, serving in the Swiss mountains and, yes, sometimes using a Swiss Army Knive.

Zurich, Ch

Apprenticeship at what was then SBG (before the merger that led to today's UBS). Learning banking from the ground up.

Journalism Degree, Journalism. Linguistics. German. French

Certificates, Multimedia. Video. Online Marketing. Social Media. Diplomas In French And English

Courses In Jazz Improvisation. Electronic Music Producer

Apprenticeship «Kv», Banking, Professional School