I was born to build human connections. My focus is on business growth, visionary people and innovative solutions for the progressive CEO. I contribute to projects that bring progress to the world and can benefit from my skill set and passion. I also love football (soccer), trail running, the outdoors - especially in beautiful Ticino where I now live with my love (she's my 8th wonder of the world) – and the Mediterranean sea including the cultures of the people who live on its coasts.I am Boom's founder and majority stakeholder and we help progressive CEOs to boost their business growth. Together, we move fast and search for effective ways to get stronger in everything we do. Our CEO Study, in partnership with HubSpot, became a big milestone for Boom in 2022. It put us on the map internationally at an early stage of our company's history. We also got deeper insights into the challenges CEOs face in their initiatives that drive business growth. They usually evolve around Hiring, Sales and Marketing. We are certain that all of these fields benefit greatly from a radical focus on the real needs and wants of the people a business aims to attract. We are also convinced that, while almost every business leader would agree with the statement, most companies still have huge business potential in that area.CEOs and entrepreneurs have always aimed to drive the growth of their business - revenue, profit and valuation. Today, a growing number of leaders also desire to boost customer satisfaction, the workforce’s happiness or the positive impact the company has on society. It’s the era of the purpose, “the Why” (Simon Sinek) or of being “deeply passionate” as a company (Jim Collins). Jim Collins (in Good To Great) also famously stated that greatness starts with the Who (not the What). Another crucial statement that many leaders agree with and then... putting this insight into practice seems to be underrated. The balancing act with all of these requirements makes our era an incredibly interesting time for doing business.Earlier in my life, I was a junior banker who then studied journalism and became a business writer (finance, investments) at Switzerland’s two largest media houses. In the 14 years as a freelancer after that, I was a journalist who turned marketer over the years and found inspiration mainly in the USA while I kept operating mainly in Europe. I also lived in and worked from Cairo (Egypt) for some time.Ultimately, all of this has led me to become the visionary innovator for what CEOs need in order to drive business growth. Welcome to my world!